Senior National Account Manager

Role Overview

Fonua UK Limited is looking for an experienced and commercially driven Senior National Account Manager to join our growing UK sales team.

Reporting directly to the UK Director of Sales, this is a senior commercial role responsible for developing and managing relationships with major UK national accounts, driving profitable sales growth, and identifying new opportunities across both existing and prospective customers.

The ideal candidate will have a strong track record of managing Tier 1 UK national accounts, particularly within the grocery, retail and consumer electronics sectors, and ideally will have experience within the mobile phone accessories, consumer electronics or technology distribution markets.

Key Responsibilities

National Account Management

• Own and develop strategic relationships with key Tier 1 UK national accounts.


• Manage senior\-level relationships with buying, commercial, merchandising and supply\-chain teams.


• Develop and execute account plans to deliver agreed sales, margin and growth targets.


• Lead commercial negotiations, ranging discussions, promotional activity and annual trading agreements.


• Identify opportunities to increase product ranging and distribution


• Ensure Fonua is positioned as a strategic partner rather than simply a product supplier.

• Develop relationships across major UK grocery and high\-volume retail groups.


• Identify opportunities across stores, online, marketplace and omnichannel channels.


• Understand the specific requirements and commercial models of grocery and national retail customers.


• Develop compelling category and product proposals using market data, sales performance and consumer trends.

• Ideally having previous experience within mobile phone accessories, consumer electronics or technology distribution.


• Develop product strategies covering categories such as chargers, cables, power banks, audio, cases, screen protection and other mobile accessories.


• Work closely with suppliers and brands to identify new product opportunities.


• Understand pricing, promotional mechanics, stock availability and margin requirements within a fast\-moving product environment.

• Deliver agreed revenue, gross margin and profitability targets.


• Manage forecasts, budgets, promotional plans and customer trading terms.


• Analyse account performance and identify areas for improvement.


• Monitor competitor activity, pricing and market trends.


• Provide accurate sales forecasts and regular commercial updates to the UK Director of Sales.

• Work closely with operations, supply chain, marketing, finance and product teams to deliver customer requirements.


• Ensure new product launches and promotional programmes are executed effectively.


• Take ownership of customer issues and drive timely resolution.


• Share market intelligence and customer feedback across the wider business.

Essential Experience

• Proven experience as a National Account Manager, Senior National Account Manager or equivalent.


• Strong track record managing Tier 1 UK national accounts.


• Experience dealing directly with senior buyers and commercial decision\-makers.


• Demonstrable success in delivering revenue and gross\-margin growth.


• Strong commercial negotiation and account\-planning skills.


• Excellent understanding of UK retail and wholesale markets.


• Strong analytical, presentation and communication skills.

• Experience working with major UK grocery groups.


• Experience within mobile phone accessories, consumer electronics, telecoms or technology distribution.


• Existing relationships with major UK retail or grocery buyers.


• Experience managing branded and own\-label product programmes.


• Experience working with fast\-moving, promotional consumer products.

We are looking for someone who is:

• Commercially ambitious and highly results driven.


• Confident operating at senior buyer level.


• Entrepreneurial, proactive and able to identify opportunities.


• Strong at building long\-term customer relationships.


• Comfortable negotiating significant commercial agreements.


• Analytical and commercially astute, with a strong understanding of margin and profitability.


• Organised and capable of managing multiple strategic accounts simultaneously.


• A strong communicator and presenter.


• Comfortable working in a fast\-moving, entrepreneurial distribution environment.

This is an opportunity to play a key role in the continued growth of Fonua UK, working closely with the UK Director of Sales and helping to expand the company's presence across some of the UK's largest retail and grocery customers.

The successful candidate will have significant responsibility for growing existing national accounts while potentially also identifying and winning new Tier 1 opportunities.

Reporting to: UK Director of Sales

Location: UK

Department: Sales

Level: Senior Management / Commercial

Sector: Mobile Accessories / Consumer Electronics / Distribution

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