Senior Marketing Manager

Job Introduction
About us
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At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.

Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.

Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.

When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

About the role
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We are creating the best in class, Group Marketing team, operating across our retail brands of DFS and Sofology. As part of this exciting expansion we are recruiting two new Senior Marketing Managers. Each role sits within the Group Marketing team, but will be focused on one specific retail brand.

This senior role is critical in steering the strategies for our brand and performance campaigns, as well as having direct ownership of media buying, partnerships, and our sophisticated CRM programmes. The role leads the delivery of our brand marketing objectives, and will have strong influence across the marketing team and the wider business, as well as leading our agencies and other partners to deliver best in class campaigns.

What you’ll be responsible for
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• Building and protecting the retail brand, designing strategies for campaigns that drive growth in agreed and prioritised KPIs


• Accountable for taking a ‘big picture view’ of campaign direction across the marketing team,including how channels are working together, managing any potential conflicts and the impact of tactical channel decisions on the overall strategy


• Building strong relationships across the business to enable collaborative and co\-ordinated decision making, and partnering with their counterpart in the other retail brand role to ensure the 2 brands operate with cohesion and differentiation, rather than competition


• Owning media from strategy to buying and measurement, looking for innovative solutions in media to achieve efficient and effective results, and balancing test and learn with core,proven delivery. Our media budget is significant and allows for considerable flexibility in channel mix and decision making


• Owning the media agency relationship and driving for continuous innovation and improvements


• Seeking out value adding external partnerships that support the brand priorities and KPIs, for example, our recent partnership with ITV across Britain' s Got Talent and soon The Voice, or our significant partnership with Hearst


• Owning CRM from strategy through to execution, across marketing and service messaging,delivering brilliant personalised communications through the funnel and into our long post purchase lifecycle


• Partnering with CRM platform owners to maintain our position as a lead user, looking for new opportunities to maximise any tools, or to develop new programmes, communication channels or journeys


• Partnering with internal data teams to drive use of 1PD and data insights into our journey sand touch points. Working with our data team in both ‘push and ‘pull’ of insights to ensure we are customer driven


• Leadership and development of our excellent media and CRM teams

• Experience in ATL media buying and planning, either agency or client side


• Experience of creating and adapting media strategies


• Experience in CRM \- particularly developing customer journeys and communications


• Experience in leading and developing teams


• Ideally would have retail experience within previous roles


• Track record of managing and influencing multiple stakeholders, across all levels and disciplines,internal and external to the organisation.


• Excellent accuracy and attention to detail, with experience of closely managing significant budgets

Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.

From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.

For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills\-based workshops to strengthen core capabilities across the business.

Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.

Our DFS Group benefits
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We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:

• 22 days holiday, plus the option to buy up to 5 more


• Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year


• Health cash plan from £2 a month, with everyday cashback


• Employee Assistance Programme for support when you need it


• Extras like flu vouchers, menopause support and health check


• Pension with company contributions


• Life assurance for peace of mind


• Sharesave scheme to save each month and invest in our future


• Structured induction from day one


• Access to our Learning Hub and skills workshops


• Leadership development and apprenticeship programmes


• 30% colleague discount, plus 15% for friends and family, three times a year


• Discounts and cashback at hundreds of retailers


• SmartTech scheme to buy tech up to £1,000 through salary sacrifice


• Cycle to Work scheme for bikes and accessories up to £1,500


• Electric vehicle lease scheme with Octopus to help you save and reduce your impact


• One paid volunteering day each year

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.

We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.

If your experience does not quite match every part of the role, we’d still love to hear from you.

If you need any adjustments or additional support during the application process, please contact our Talent Team at talent@dfs.co.uk, and we will be happy to help.

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