Senior Marketing Lead

Accountabilities:

• Own the marketing strategy end to end, including planning, prioritization, execution, optimization, and measurement across key channels.


• Audit existing marketing activity during the first months and identify the channels, initiatives, and experiments with the greatest potential impact.


• Take full ownership of individual marketing channels, building scalable processes and automating repetitive activities before expanding into additional areas.


• Develop and optimize email marketing, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships, affiliates, and SEO content.


• Manage and quality-check the work delivered by part-time contractors across content, design, landing pages, social, email, distribution, and paid advertising.


• Scope projects clearly and delegate work effectively to contractors, agencies, specialist resources, and AI agents while maintaining accountability for final quality.


• Build, manage, and scale AI-powered workflows and agents for marketing research, content development, analysis, reporting, and automation.


• Partner closely with the CEO to establish priorities, allocate budgets, evaluate performance, and test new channels or growth opportunities.


• Develop marketing messaging and content that authentically resonates with busy US families and parents.


• Monitor channel performance, customer behavior, conversion rates, and campaign results to identify opportunities for optimization.


• Establish efficient systems and processes that allow marketing activities to scale without unnecessary complexity or bureaucracy.


• Continuously test new approaches, learn from results, and translate successful experiments into repeatable growth mechanisms.

Requirements

• Senior-level marketing experience with a proven track record of owning marketing strategy and execution across multiple channels.


• Previous experience marketing a B2C SaaS or subscription product, ideally with meaningful ownership across acquisition, conversion, and retention activities.


• Strong systems-thinking ability, with the capacity to assess the entire marketing funnel and determine where resources will have the greatest impact.


• Hands-on experience with several relevant channels, such as email marketing, CRO and landing page optimization, Google Ads, retargeting, social media, SEO content, partnerships, affiliates, or Amazon Ads.


• Strong project and delegation skills, with the ability to brief contractors, agencies, and AI agents effectively and assess the quality of their output.


• Highly organized, self-directed, and comfortable taking ownership without extensive supervision or layers of approval.


• Willingness and ability to remain hands-on, including writing marketing copy, building processes, analyzing performance, and setting up systems personally when required.


• Demonstrated daily use of AI tools and AI agents for marketing research, content creation, analysis, and automation, with practical examples of how these tools have improved your work.


• Fast-learning mindset and the ability to quickly adopt unfamiliar channels, tools, technologies, and marketing approaches.


• Strong analytical and commercial thinking, with the ability to connect marketing activity to measurable business outcomes.


• Native-level American English, with a natural understanding of how US consumers, particularly families and parents, communicate and make purchasing decisions.


• Strong communication and collaboration skills, with the ability to work effectively with executives, contractors, specialists, and distributed teams.


• Comfortable operating in a remote, high-trust, low-bureaucracy environment where autonomy and personal accountability are highly valued.


• Nice-to-have experience with email marketing at scale, performance marketing, partner/reseller programs, affiliate management, smart-home products, consumer electronics, family technology, hardware, or e-commerce.

• 100% remote working, providing flexibility to work from your preferred location.


• High degree of autonomy and freedom to determine how best to solve problems and achieve results.


• High-trust environment with minimal bureaucracy, unnecessary meetings, and red tape.


• Flexible time off designed to support sustainable performance and proper time to recharge.


• Opportunity to work with a small, friendly, collaborative team.


• Access to a broader network of entrepreneurial SaaS professionals for knowledge sharing, learning, and idea exchange.


• Opportunity to work with central marketing specialists and increasingly sophisticated AI automation systems.


• Significant ownership and visibility over marketing strategy, experimentation, and business growth.


• Opportunity to build a marketing engine and establish scalable systems rather than simply maintaining an existing function.


• Salary positioned around local market medians for a remote-first environment, with the compensation range shared in writing before the first interview.


• Inclusive and equal-opportunity workplace committed to diversity, fairness, and respect.

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