Senior Marketing Analyst

Our Story
 
Hello there. We’re Zopa.
 
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! 

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. 

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife

At Zopa, analysts are the people that inspire ideas and strategies to drive our business forward and make our products better for customers. 
 
Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision-making. They're also strong communicators with the ability to story-tell with data to both technical and non-technical stakeholders alike. 
 
We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high-performing growth engine.  
 
This role will suit someone who enjoys turning data into practical insight, is curious about customer behaviour, and is comfortable working in a fast-paced environment where they can drive real customer impact. 

A day in the life

• Generate key insight from our internal and external data sources and tooling to inform, refine and optimise our marketing channel strategies


• Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross-sell)


• Model and forecast the impact of changes that you are driving through analysis


• Own the development of a structured incrementality testing framework


• Contribute to attribution, cross-product and lifecycle analytics, looking horizontally across engagement, retention and cross-sell rather than purely at individual journeys


• Take on ownership of analytical projects and identifying new and exciting growth and engagement opportunities through analysis


• Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders

About you

• You’re T-shaped having a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc)


• Highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances


• Strong quantitative background, and are naturally curious about turning data into insight to make decisions


• You have experience using SQL and/or Natural Language Query (NLQ)


• Ability to communicate your insights succinctly, stick to key results and influence upwards, downwards and sideways


• You build strong relationships and collaborate effectively across teams. You are comfortable constructively challenging assumptions and decisions when needed, while maintaining respect and empathy for others


• Proactive and self-motivated, with the judgement to know when to seek support whilst taking ownership and driving work forward independently


• You have a growth mindset and are always on the lookout for new learning opportunities and strive to be on the cutting edge


• Experienced working in cross-functional teams with many skillsets coming together to make amazing products and customer journeys

Added bonus:

• Exposure to Python or statistical analysis


• Experience with BI tools such as Tableau, Looker or Power BI


• Understanding of customer segmentation or experimentation frameworks

Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

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