Senior Manager, Sales Marketing (Brand Partnerships)

ABOUT US
Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.
Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).
THE ROLE
Sofar’s Brand Partnerships team builds and delivers branded music programs for some of the world’s most recognized brands, including Visa, New Balance, Sony, Delta, Arc’teryx and more. As our slate of partner campaigns and inbound briefs grows, we’re looking for a Director, Sales Marketing to join the team in NYC and lead how Sofar shapes, story-tells, and pitches every opportunity that comes our way.
This is a mid-senior role designed for someone with 2-4 years of experience in sales marketing, integrated marketing, or brand partnerships marketing, likely at a media company, publisher, platform, sponsorship-led brand, or experiential agency. You’ll sit on the Brand Partnerships team, reporting into our VP of Sofar Studio, and play a key role in supporting the development of partnership narratives, pitch materials, and sales marketing initiatives.
Working closely with Sales, Content, Production and the VP of Sofar Studio, you’ll help translate client objectives into compelling presentations and proposals while ensuring projects move smoothly from brief to delivery. You’ll also contribute to the ongoing development of Sofar’s sales marketing materials and go-to-market storytelling.
This role is based in New York City, working in a hybrid model alongside our global Partnerships team.

What you'll do:

• Support responses to inbound briefs and RFPs from brands and agencies, helping develop narratives, presentations, and partnership recommendations


• Partner with Sales leads to build partnership concepts spanning live experiences, branded content, social, experiential, licensing, and integrated media


• Create and maintain client-facing materials including pitch decks, case studies, one-sheets, capability presentations, and proposal templates


• Coordinate inputs from cross-functional stakeholders including Sales, Creative, Production, Music, Insights, and Finance to ensure projects are delivered on time


• Help develop audience narratives, category positioning, and supporting materials used throughout the sales process


• Maintain Sofar’s library of sales and marketing assets, ensuring materials remain current and effective


• Incorporate audience insights, campaign performance data, and category trends into presentations and proposals


• Support internal brainstorming sessions and contribute ideas for partnership opportunities and client pitches


• Stay current on trends across music, culture, experiential marketing, and brand partnerships

• You have 2 to 4 years of experience in sales marketing, integrated marketing, brand partnerships, experiential marketing, media, advertising, or a related field


• You have experience supporting RFP responses, pitch development, partnership proposals, or client-facing marketing initiatives


• You hold a Bachelor’s degree in marketing, communications, advertising, media, or a related field, or equivalent practical experience


• You are a strong storyteller with the ability to translate client objectives into compelling presentations and marketing materials


• You have experience building polished presentations and client-facing documents


• You are highly organized and able to manage multiple projects and deadlines simultaneously


• You enjoy collaborating across teams and building relationships with internal stakeholders


• You are comfortable presenting ideas internally and participating in client-facing discussions


• You understand the value of audience insights and performance data in supporting marketing recommendations


• You are curious about music, culture, and brand storytelling, and excited by the role live experiences can play in helping brands connect with audiences

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