Senior Manager Marketing Category Sportstyle Europe

SPEED \& SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission
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• Build the annual marketing plan for Prime \& Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities


• Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.


• Drive Full\-Funnel Marketing programs across all consumer touchpoints.


• Develop and adapt category\-specific activation concepts for key launches


• Provide launch\-agnostic, always\-on activation and storytelling toolkits for wholesale, retail and e\-commerce


• Execute category\-led brand experiences supporting priority launches and narratives


• Execute local integrated marketing planning for key brand and product campaigns


• Execute with local European markets to drive sell\-in and sell\-through performance


• Partner with Merchandising Sports and Sales to get input on brand \& commercial opportunities, category storytelling and product launch performance


• Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI


• Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs


• Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

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• 6–8\+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.


• Proven experience developing annual category marketing plans aligned with global strategies.


• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.


• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.


• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.


• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.


• Experience working across European markets and adapting global initiatives to regional or local needs.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity \- no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people \-with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120\+ countries, and has around 22,000 employees worldwide.

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