Senior Manager - Data Science (Martech/CRM)
<div class="content-intro"><p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="9689dc0a-1e79-4d8e-b697-081cde8be8f0">WPP.com</a></u>.</p></div><p></p>
<p><span data-contrast="auto">We're looking for a Lead Data Scientist and manager of the practice to lead this next chapter. You'll own the data science practice end-to-end; building and managing the team, advising clients on what's possible, and delivering work that raises the bar for what data can do within marketing ecosystems.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Client demand is growing. And you'll have real autonomy to shape what this practice becomes: the product offering, the ways of working, and how data science becomes an accelerator that elevates the work of activation, engineering, and insights teams around you.</span><span data-ccp-props="{}"> </span></p>
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<h2>What will your day look like? </h2>
<p></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Lead & Grow the Team</span></strong><span data-contrast="auto">: Manage a team of data scientists end-to-end; hiring, onboarding, personal development, performance conversations, and day-to-day support. Coach team members technically and professionally. </span> <br><span data-contrast="auto">Identify skill gaps, plan for future needs, and scale the team as the practice grows. Foster a culture of knowledge sharing, curiosity, and quality.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Build, Not Just Oversee:</span></strong><span data-contrast="auto"> Personally contribute to high-complexity initiatives; designing and shipping ML models, training and inference pipelines, and experimentation frameworks. Bring deep, hands-on expertise in marketing-relevant techniques: uplift modelling, propensity scoring, attribution, next best action, segmentation, causal inference, and recommender systems. Set the technical bar through code and craft, not just review.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Advise Clients Strategically</span></strong><span data-contrast="auto">: Partner with account and strategy teams on scoping, proposals, and commercial conversations: you're a credible voice in the room when clients are deciding where to invest.</span> <br><span data-contrast="auto">Act as a trusted data advisor. Proactively identify gaps and untapped opportunities in clients' data and marketing ecosystems. Translate complex findings into business recommendations. </span> <br><span data-contrast="auto">Anticipate business needs and challenges; build lasting client relationships as the go-to person for data science matters. </span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Deliver End-to-End with Quality: </span></strong><span data-contrast="auto">Lead complex data science initiatives from hypothesis and experimentation through model development, validation, and activation. Collaborate closely with Data Engineers and Architects so solutions are grounded in solid infrastructure.</span><span data-contrast="auto"> Own quality across all team deliverables, with discipline in statistical methods, reproducibility, and insight generation.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Lead the team into Agentic AI: </span></strong><span data-contrast="auto">Champion agentic AI as both a way of working and a delivery capability. Coach data scientists to adopt AI-native engineering practices (agentic coding, AI-assisted development, prompt and context engineering) and lead the design of agentic solutions for clients: from internal accelerators to production-grade agents embedded in marketing workflows. We expect you have shipped or prototyped agentic solutions and have a clear point of view on where they create real value.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Apply CRM & Marketing Domain Expertise:</span></strong><span data-contrast="auto"> Contextualize data science within clients' CRM, campaign, and personalization strategies. Leverage hands-on experience with platforms like Adobe AEP, Salesforce Data Cloud, or Braze to extend marketing measurement and influence communications from a data perspective.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="13" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">Shape the Practice:</span></strong><span data-contrast="auto"> Establish guidelines, ways of working, and reusable accelerators. Maintain a backlog of data science use cases. Contribute to roadmapping, maturity frameworks, and the data science product catalogue alongside the Global Data Practice Lead.</span><span data-ccp-props="{}"> </span></li>
</ul>
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<h2>Who are you going to work with?</h2>
<p>You will lead a <span class="TextRun SCXW175812019 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW175812019 BCX8">small, technically capable team of data scientists who need a manager with both technical credibility and genuine investment in their growth. Beyond your team: Data Engineers, Architects, Strategy Consultants, Account teams, and clients directly.</span></span><span class="EOP Selected SCXW175812019 BCX8" data-ccp-props="{}"> </span></p>
<h2>What do you bring to the table? </h2>
<p></p>
<p><strong><span data-contrast="auto">Data Science & Technical</span><span data-ccp-props="{}"> </span></strong></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">5–8 years of hands-on data science experience combining technical depth with client advisory.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Strong expertise in statistical analysis, experimentation, ML techniques (regression, classification, clustering, hypothesis testing, next best action modelling).</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Proficiency in Python and advanced SQL.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Solid grasp of adjacent domains: data modelling, ETL/ELT strategy, no-SQL databases, pipeline design—enough to collaborate credibly with engineers and architects.</span><span data-ccp-props="{}"> </span></li>
</ul>
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<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[82
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