Senior Integrated Marketing Strategist

Accountabilities:

• Lead end-to-end integrated marketing programs across key enterprise industries, connecting paid media, lifecycle marketing, content, digital campaigns, events, and partner initiatives into cohesive growth strategies.


• Own the strategy and execution of paid acquisition and lifecycle marketing programs, including audience segmentation, campaign optimization, retention, nurture, reactivation, and expansion initiatives.


• Analyze campaign performance, pipeline metrics, and customer insights to continuously refine strategies and improve marketing effectiveness.


• Collaborate closely with Sales, Product Marketing, Customer Success, Brand, and Growth teams to align campaigns with business priorities and revenue goals.


• Identify emerging market opportunities, industry trends, and competitive shifts, rapidly developing campaigns and targeted plays to capitalize on growth opportunities.


• Utilize AI-powered tools and workflows to streamline campaign development, optimize execution, and improve operational efficiency across marketing initiatives.


• Contribute to cross-functional planning, share actionable insights with internal stakeholders, and support continuous improvement of marketing processes and performance frameworks.

Requirements

• Strong experience in B2B enterprise marketing, ideally within SaaS, technology, or enterprise software environments.


• Deep expertise in paid media and lifecycle marketing, with a proven track record of driving measurable pipeline growth, retention, and customer expansion.


• Broad understanding of integrated marketing disciplines, including digital campaigns, content marketing, events, ABM, and partner marketing.


• Hands-on experience using AI tools, LLMs, or AI agents within day-to-day marketing workflows to improve productivity and campaign execution.


• Advanced analytical and data interpretation skills, with the ability to work independently with dashboards, reporting tools, and campaign performance data.


• Strong project management and cross-functional collaboration skills, with the ability to operate effectively in fast-moving and evolving environments.


• Excellent communication, strategic thinking, and decision-making abilities, balancing execution speed with long-term business impact.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Fully remote and globally distributed work environment


• Competitive compensation package paid in local currency


• Flexible vacation policy supporting work-life balance


• Opportunity to work on high-impact global enterprise marketing initiatives


• Collaborative and innovation-focused culture with access to cutting-edge AI tools and workflows


• Career development opportunities in a fast-growing and internationally recognized organization


• Inclusive and diverse work environment with strong focus on employee wellbeing and accessibility


• Exposure to world-class enterprise clients and global cross-functional teams

Deze vacature komt van ats_lever. Originele vacature bekijken ↗