Senior Integrated Marketing Strategist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Integrated Marketing Strategist in Ireland.
This is an exciting opportunity for a strategic and data-driven B2B marketer to lead integrated demand generation programs across multiple enterprise industries in a fast-paced, AI-enabled environment. In this role, you will own and execute multi-channel marketing initiatives that directly influence pipeline growth, customer engagement, and revenue impact. You will combine deep expertise in paid acquisition and lifecycle marketing with broader integrated campaign capabilities across content, events, digital, and partner programs. Working closely with cross-functional teams, you will leverage AI tools and actionable insights to optimize campaigns, improve performance, and respond quickly to emerging market opportunities. The role offers high visibility, strategic influence, and the flexibility to work across evolving priorities and industries. If you thrive in collaborative, agile environments and enjoy turning complex data into impactful marketing decisions, this position offers an outstanding platform for growth and innovation.

Accountabilities:

• Lead end-to-end integrated marketing programs across key enterprise industries, connecting paid media, lifecycle marketing, content, digital campaigns, events, and partner initiatives into cohesive growth strategies.


• Own the strategy and execution of paid acquisition and lifecycle marketing programs, including audience segmentation, campaign optimization, retention, nurture, reactivation, and expansion initiatives.


• Analyze campaign performance, pipeline metrics, and customer insights to continuously refine strategies and improve marketing effectiveness.


• Collaborate closely with Sales, Product Marketing, Customer Success, Brand, and Growth teams to align campaigns with business priorities and revenue goals.


• Identify emerging market opportunities, industry trends, and competitive shifts, rapidly developing campaigns and targeted plays to capitalize on growth opportunities.


• Utilize AI-powered tools and workflows to streamline campaign development, optimize execution, and improve operational efficiency across marketing initiatives.


• Contribute to cross-functional planning, share actionable insights with internal stakeholders, and support continuous improvement of marketing processes and performance frameworks.

Requirements

• Strong experience in B2B enterprise marketing, ideally within SaaS, technology, or enterprise software environments.


• Deep expertise in paid media and lifecycle marketing, with a proven track record of driving measurable pipeline growth, retention, and customer expansion.


• Broad understanding of integrated marketing disciplines, including digital campaigns, content marketing, events, ABM, and partner marketing.


• Hands-on experience using AI tools, LLMs, or AI agents within day-to-day marketing workflows to improve productivity and campaign execution.


• Advanced analytical and data interpretation skills, with the ability to work independently with dashboards, reporting tools, and campaign performance data.


• Strong project management and cross-functional collaboration skills, with the ability to operate effectively in fast-moving and evolving environments.


• Excellent communication, strategic thinking, and decision-making abilities, balancing execution speed with long-term business impact.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Fully remote and globally distributed work environment


• Competitive compensation package paid in local currency


• Flexible vacation policy supporting work-life balance


• Opportunity to work on high-impact global enterprise marketing initiatives


• Collaborative and innovation-focused culture with access to cutting-edge AI tools and workflows


• Career development opportunities in a fast-growing and internationally recognized organization


• Inclusive and diverse work environment with strong focus on employee wellbeing and accessibility


• Exposure to world-class enterprise clients and global cross-functional teams

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