Senior Google Media Buyer

Accountabilities:

• Own end-to-end execution of Google Ads campaigns across Search, Performance Max, YouTube, Display, Demand Gen, and Shopping, ensuring consistent performance and scalability.


• Manage and optimize significant advertising budgets with a strong focus on efficiency, profitability, and growth outcomes.


• Design and implement structured testing frameworks covering keywords, audiences, bidding strategies, creatives, landing pages, and campaign structures.


• Analyze campaign data to identify trends, diagnose performance issues, and uncover opportunities for scale and improvement.


• Continuously improve key metrics including CPA, ROAS, conversion rates, lead quality, and customer acquisition efficiency.


• Build and maintain reporting dashboards using tools such as Google Ads, GA4, and Looker Studio to ensure clear performance visibility.


• Collaborate closely with cross-functional teams including creative, CRO, data, and leadership to enhance overall campaign effectiveness.


• Stay ahead of Google Ads updates, automation features, and AI-driven marketing innovations to maintain competitive advantage.

Requirements

• 3–6 years of hands-on experience managing Google Ads campaigns at scale.


• Proven track record of managing substantial paid media budgets with measurable performance outcomes.


• Strong expertise across Google Ads channels including Search, Performance Max, YouTube, Display, Shopping, and Demand Gen.


• Deep understanding of GA4, Google Tag Manager, conversion tracking, attribution models, and offline conversion imports.


• Demonstrated ability to improve ROAS and reduce CPA through structured experimentation and optimization.


• Advanced analytical skills with strong proficiency in reporting tools, spreadsheets, and performance analysis platforms.


• Strong knowledge of keyword strategy, audience segmentation, search intent, and account architecture.


• Highly detail-oriented with a proactive mindset, strong ownership, and ability to iterate quickly.


• Excellent communication skills with the ability to translate complex data into clear, actionable insights.


• Genuine passion for performance marketing, optimization, and uncovering growth opportunities through data.

• Fully remote working arrangement


• Opportunity to manage high-impact, large-scale Google Ads budgets


• Direct collaboration with senior performance marketing leadership


• High degree of ownership and autonomy over campaigns and strategy


• Access to modern marketing tools, analytics platforms, and experimentation frameworks


• Strong learning and growth environment focused on performance excellence


• Exposure to advanced automation and AI-driven advertising systems

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