Senior Field Marketing Manager

Accountabilities

• Partner with regional sales leadership and senior field marketing stakeholders to develop and execute a strategic go-to-market approach focused on regional growth, pipeline generation, and new-customer acquisition.


• Build and deliver an integrated regional marketing plan aligned with sales priorities, business objectives, target accounts, and measurable pipeline goals.


• Collaborate with internal stakeholders and external agencies or vendors to bring regional go-to-market initiatives from strategy through execution.


• Own day-to-day delivery of the regional marketing plan, ensuring campaigns and programs achieve agreed performance metrics.


• Manage, coach, and support the Field Marketing Specialist, providing direction, feedback, and opportunities for professional development.


• Continuously review and refine go-to-market tactics based on campaign performance, audience engagement, account penetration, and changing market conditions.


• Develop targeted account-based marketing programs, including 1 and 1:1 initiatives and deal-acceleration campaigns, designed for enterprise audiences.


• Partner with pan-regional program teams to develop vertical- and use-case-led campaigns that provide sales teams with relevant programs and tools to accelerate opportunities.


• Work closely with Account Executives and sales teams to ensure marketing programs support priority accounts and commercial objectives.


• Analyse campaign results and provide clear recommendations on successes, challenges, optimisation opportunities, and next steps.


• Participate in quarterly business reviews, presenting marketing performance, pipeline impact, key learnings, and future strategies to leadership.


• Manage regional marketing budgets and procurement processes, ensuring accurate forecasting, responsible spending, compliance, and clear accountability.


• Build strong relationships across marketing, sales, and go-to-market functions to ensure effective collaboration and consistent execution.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.


• At least 2–3 years of experience in a Senior Field Marketing or comparable regional marketing role.


• Previous experience in the IT, technology, cybersecurity, or B2B SaaS sector is strongly preferred.


• Proven experience developing and executing integrated field marketing and go-to-market programs focused on pipeline generation and commercial growth.


• Strong understanding of modern digital marketing technologies, techniques, campaign execution, and performance measurement.


• Experience working with marketing and CRM platforms such as Salesforce and Marketo.


• Experience with enterprise marketing, account-based marketing, demand generation, or sales-aligned programs is highly desirable.


• Strong relationship-building and negotiation skills, with the ability to influence stakeholders across sales, marketing, and external partner organisations.


• Excellent written and verbal communication skills in English, with the ability to present campaign performance and strategic recommendations clearly.


• Strong analytical and problem-solving capabilities, with the ability to translate campaign data into actionable insights.


• Commercially minded and comfortable connecting marketing activity to pipeline, revenue, account engagement, and business outcomes.


• Highly proactive and self-directed, with the ability to manage multiple priorities while maintaining strong attention to detail.


• Collaborative and positive approach, with the flexibility to work effectively across regional, pan-European, and global teams.


• Strong project management and organisational skills, with the ability to coordinate multiple campaigns, stakeholders, budgets, and deadlines.


• Willingness to travel approximately 30%, primarily within the region with occasional travel elsewhere in Europe or to the United States.

• Remote working arrangement based in the Netherlands.


• Flexible and collaborative working environment.


• Approximately 30% travel, providing opportunities to collaborate with regional and international teams.


• Occasional access to offices in London and Bristol for collaboration with regional sales development teams.


• Generous paid time off and holiday allowance.


• Parental leave.


• Progressive healthcare options.


• Retirement and pension-related programs.


• Education reimbursement opportunities.


• Commuter support where applicable.


• Employee Resource Groups supporting inclusion, belonging, and community.


• Regular company and team-building activities.


• Global volunteering and community initiatives.


• Inclusive environment that values individuality, diverse perspectives, and professional growth.


• Competitive overall benefits and perks.

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