Senior Director, Regional Sales

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With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. 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<p><strong>About the Role</strong></p>
<p>This is a high-impact leadership opportunity for a commercially driven sales executive ready to own and accelerate growth across one of our most strategically important EMEA territories — Germany, Eastern Europe, Alps, Italy, and Iberia.</p>
<p>As Senior Director, Regional Sales, you will lead a talented team of sales professionals, build and scale a high-performing channel ecosystem, and drive direct end-user engagement across a diverse, multi-market region. You will operate with significant autonomy, shaping go-to-market strategy and influencing company-wide objectives at the highest level.</p>
<p>This role is not for the faint-hearted. It demands a leader who thrives in complexity, moves fast, and knows how to win in competitive markets — through partners, through people, and through presence. </p>
<p><strong>What You'll Do</strong></p>
<ul>
<li>Own regional revenue performance across Germany, Eastern Europe, Alps, Italy, and Iberia — setting the standard for growth, pipeline health, and forecast accuracy.</li>
<li>Lead and inspire a geographically distributed sales team, fostering a high-performance culture built on accountability, development, and results.</li>
<li>Drive a hybrid go-to-market model — balancing strategic channel partnerships with direct end-user engagement to maximise market penetration and deal velocity.</li>
<li>Build and deepen relationships with key channel partners including VARs, resellers, distributors, and MSPs — developing joint business plans that deliver mutual growth.</li>
<li>Engage directly with enterprise and mid-market end users, positioning solutions at the senior stakeholder level and accelerating complex sales cycles.</li>
<li>Collaborate with regional distributors — including pan-European players and local specialists — to extend reach and amplify partner-led pipeline.</li>
<li>Partner with field marketing to design and execute region-specific demand generation programmes and co-funded partner initiatives.</li>
<li>Contribute to EMEA-wide strategy, working closely with the EVP of EMEA to shape priorities, resource allocation, and market expansion plans.</li>
<li>Navigate significant and complex challenges with sound commercial judgment and creative problem-solving — from competitive displacement to partner conflicts and market-entry decisions.</li>
</ul>
<p> </p>
<p><strong>What You'll Bring</strong></p>
<ul>
<li>12–15+ years of progressive sales leadership experience, with a strong track record of leading regional or multi-country teams in technology markets.</li>
<li>Deep expertise in cybersecurity and/or networking — a genuine understanding of the threat landscape, vendor ecosystem, and buyer behaviour.</li>
<li>Proven channel and MSP leadership — experienc

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