Senior Director of Field Planning & Activation
Senior Director of Field Planning & Activation
Office Location: Stoke on Trent (ST4 2HX)
Working Pattern: Hybrid - 3 days per week from Stoke Office, 2 days from home.
Contract: Full-time, Permanent 37.5 hours per week
Salary: £85,000 - £90,000 per annum depending on experience, Plus £6000.00 annual car allowance,
About the Opportunity
Acosta Europe is searching for an exceptional Senior Director of Field Planning & Activation — a strategic, influential leader who will shape the future of field execution across the region.
In this high-impact role, you will design and deliver best-in-class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.
Key Responsibilities
- Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
- Drive adoption of AI-augmented execution solutions and benchmarking.
- Ensure activation excellence across campaigns, promotions, and merchandising.
- Use insights and analytics to optimise resources and inform decision-making.
- Lead, inspire, and develop planning and activation teams.
- Partner cross-functionally with Sales, Marketing, Operations, Finance, and clients.
- Support new business pitches with activation strategies and resource models.
- Strategic thinker with exceptional operational planning expertise.
- Strong communicator and influential leader.
- Highly organised, detail-oriented, and results-driven.
- Proven experience in field planning, activation, or retail operations.
- Strong data, planning, budgeting, and optimisation capability.
- Excellent stakeholder management at executive level.
- Experience with organisational transformation and change.
- Strong commercial acumen and client relationship experience.
- Understanding of European FMCG and retail environments
At Acosta Europe, you'll be joining a team that is passionate about growth, innovation, and delivering excellence for our clients. This is a unique opportunity to influence at the highest level, accelerate your career, and shape the direction of a business with big ambitions.
At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. If you're looking for a role where you can make a visible impact, and build the future in FMCG sales—this is your moment.
Ready to apply?
If you're a strategic leader who thrives on driving impact and connecting people, priorities, and performance — we'd love to hear from you.
Please note once the right candidate is found we will close the role., so Apply Now!
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