Senior Director, IMX, DE

Senior Director, Integrated Marketing Experiences (IMX) – Germany

Location: Germany

Shape How an Icon Connects

At Coca\-Cola, connection is everything. Every touchpoint—digital, physical, cultural—is an opportunity to create impact at scale.

We’re seeking a Senior Director, Integrated Marketing Experiences (IMX) to lead how our brands come to life across Germany. This is a pivotal leadership role—where strategy, creativity, and precision meet to influence millions of consumer moments every day.

The Opportunity

As the architect of IMX in Germany, you will define how our portfolio shows up across the full consumer journey—seamlessly integrating media, content, partnerships, and experience.

You will:

• Shape a best\-in\-class IMX strategy across all brands


• Orchestrate full\-funnel connections that drive both brand equity and growth


• Lead high\-impact media investment and optimisation across all channels


• Partner across Brand, Commercial, and Bottling teams to deliver unified execution


• Elevate performance through data\-led decision making and advanced measurement

You will also guide a high\-performing team and a world\-class ecosystem of agencies and platform partners—setting the standard for excellence, innovation, and accountability.

The Profile

You are a seasoned marketing leader with deep expertise in integrated marketing and media, equally fluent in creativity and analytics.

• 10–15\+ years in IMX, media, or integrated marketing leadership


• Proven track record driving impact across complex, multi\-brand environments


• Strong command of data\-driven marketing, performance, and measurement


• Exceptional stakeholder leadership and team development capabilities


• Fluent in German

Why This Role

This is a rare opportunity to:

• Shape connections for one of the world’s most iconic brand portfolios


• Operate at the intersection of creativity, culture, and commercial impact


• Lead transformation in a dynamic, highly competitive market

Create What Connects

If you’re driven to build meaningful, measurable connections at scale—and to redefine what marketing excellence looks like—we’d love to hear from you.

Location(s):

GermanyCity/Cities:

BERLINTravel Required:

00% \- 25%Relocation Provided:

NoJob Posting End Date:

June 19, 2026Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130\+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca\-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market\-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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