Senior Director Brand and Content

Accountabilities

• Lead the development and execution of the overall brand strategy, positioning, messaging framework, and visual identity to strengthen market presence and category leadership.


• Build and scale a modern content function responsible for producing high-quality editorial content, thought leadership initiatives, and demand-generation assets that support awareness, engagement, and revenue growth.


• Establish and manage an in-house creative organization, including design, copywriting, video, and multimedia production capabilities.


• Develop efficient content and creative workflows that combine AI-powered tools with human expertise to improve speed, scalability, consistency, and quality.


• Partner closely with product, sales, marketing, and operations teams to align content, creative, and brand initiatives with go-to-market priorities and customer journeys.


• Recruit, mentor, and develop high-performing professionals while fostering a culture of innovation, collaboration, and continuous improvement.


• Evaluate and manage external agencies, freelancers, and strategic partners while overseeing budgets and resource allocation.


• Define and monitor performance metrics related to brand awareness, content effectiveness, creative impact, productivity improvements, and business outcomes.

Requirements

• 12+ years of progressive experience in brand, content, and/or creative leadership roles, including significant exposure to B2B SaaS marketing environments.


• 5+ years of experience leading and scaling teams, with a demonstrated ability to hire, develop, and retain senior-level talent.


• Strong understanding of SaaS go-to-market strategies, buyer journeys, demand generation, product marketing, lifecycle marketing, and sales enablement.


• Proven success in building marketing functions, teams, processes, and operational frameworks from the ground up.


• Experience marketing to SMB and mid-market audiences within high-growth, performance-driven organizations.


• Excellent storytelling, editorial, and creative leadership capabilities with a strong understanding of what drives engagement and business results.


• Hands-on experience utilizing AI technologies to improve content creation, creative production, localization, and workflow efficiency.


• Strong analytical mindset with the ability to connect brand and content initiatives to measurable outcomes such as pipeline growth, revenue generation, customer retention, and market influence.


• Exceptional communication, stakeholder management, and cross-functional leadership skills, with the ability to influence at executive level.

Benefits

• Competitive compensation aligned with local market benchmarks.


• Fully remote work environment with the flexibility to work from anywhere within Europe.


• Equity participation through stock options, allowing employees to share in the company’s long-term success.


• Values-driven culture focused on transparency, collaboration, and innovation.


• Significant opportunities for professional development, learning, and career advancement within a high-growth organization.


• Annual paid leave in accordance with local regulations and employment agreements.


• Country-specific benefits, which may include healthcare coverage, pension contributions, and other local perks where applicable.


• Diverse and international work environment with colleagues located across multiple countries and regions.


• Opportunity to contribute to a rapidly expanding technology business during a pivotal stage of growth.

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