Senior Director, Affiliates
<div class="content-intro"><p><a href="https://www.sofi.com/sofi-employee-applicant-privacy-notice/" target="_blank"><strong>Employee Applicant Privacy Notice</strong></a></p>
<p><strong>Who we are:</strong></p>
<div>
<p>Shape a brighter financial future with us.</p>
<p>Together with our members, we’re changing the way people think about and interact with personal finance.</p>
<p>We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. <strong>Join us to invest in yourself, your career, and the financial world.</strong></p>
</div></div><p><span style="color: #1f1f1f;"><strong>The Role</strong> </span></p>
<p><span style="color: #1f1f1f;">SoFi’s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business. This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured<strong> </strong>team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto. It reports directly into our VP of Affiliate & Referral Marketing. </span></p>
<p><span style="color: #1f1f1f;">Besides owning the external relationships & engagement with top affiliate partners, this role will partner closely with internal x-functional leadership across Product Marketing, the Business Units, Business Corporate Development, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives.</span></p>
<p><span style="color: #1f1f1f;">There is a large business development component to this role, including helping to onboard and optimize partners and investors to our Loan Platform Business in Affiliates, and ensuring SoFi is top of mind with partners in exploring new B2B opportunities in areas such as Big Business Banking, SMB Lending, SoFi Stablecoin & Crypto adoption and Secured Lending. </span></p>
<p><span style="color: #1f1f1f;">Importantly, this role will be accountable to driving the Strategy & Foundational Capabilities for the Affiliate Channel as a whole. This most directly involves identifying and setting stretch goals, establishing our tech capabilities & innovation roadmap, prioritizing our test & learn strategy, and diving deep into funnel optimization.</span></p>
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<p><span style="color: #1f1f1f;"><strong>What You’ll Do</strong></span></p>
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<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Strategic Leadership:</strong> Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Portfolio Planning, Initiatives, and Testing:</strong> Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals. </span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Business Development:</strong> Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Talent Development:</strong> Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Stakeholder Alignment:</strong> Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Innovation:</strong> Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.</span></li>
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<p><span style="color: #1f1f1f;"><strong>What You’ll Need</strong></span></p>
<ul>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Total Experience:</strong> 15+ years of related experience (or 12+ years with a Master’s degree).</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Industry Expertise:</strong> 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Management Expertise:</strong> Proven track record of managing high performing teams including senior managers and other people managers. </span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Technical Literacy:</strong> Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.</span></li>
<li style="color: #1f1f1f !important;"><span style="color: #1f1f1f;"><strong>Regulatory Knowledge:</strong> Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.</span></li>
</ul><div class="content-conclusion"><div class="gmail_default"><strong>Compensation and Benefits</strong></div>
<div class="gmail_default">The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. </div>
<div class="gmail_default"> </div>
<div class="gmail_default">To view all of our comprehensive and competitive benefits, visit our <strong><a href="https://sofietyinfo.sofi.com/sofi-benefits" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://sofietyinfo.sofi.com/sofi-benefits&source=gmail&ust=1667318410571000&usg=AOvVaw0ZqbRtznVe1JsWWUOWQUnN">Benefits at SoFi</a> </strong>page!</div>
<h5 style="text-align: center;"><span style="font-weight: 400;">SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.</span></h5>
<h5 style="text-align: center;"><span style="font-weight: 400;">The Company hires the best qualified candidate for the job, without regard to protected characteristics.</span></h5>
<h5 style="text-align: center;"><span style="font-weight: 400;">Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</span></h5>
<h5 style="text-align: center;"><a href="https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf" target="_blank"><span style="font-weight: 400;">New York applicants: Notice of Employee Rights</span></a></h5>
<h5 style="text-align: center;"><span style="font-weight: 400;">SoFi is committed to an inclusive culture. As part of this commitment, </span><span style="font-weight: 400;">SoFi </span><span style="font-weight: 400;">offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email </span><a href="mailto:accommodations@sofi.com" target="_blank">accommodations@sofi.com.</a></h5>
<h5 style="text-align: center;"><span style="font-weight: 400;">We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.</span></h5>
<div class="gmail_default"><strong>Internal Employees</strong></div>
<div class="gmail_default">If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.</div></div>
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