Senior Digital Marketing & Ecommerce Executive

About the Role

We are looking for an experienced Senior Digital Marketing \& Ecommerce Executive to lead our digital marketing activities and ecommerce performance across our growing B2C and B2B luxury sock brands including Peper Harow.

Peper Harow: www.peperharowengland.com

The ideal candidate will possess strong management skills, a comprehensive understanding of digital marketing channels. This role offers an exciting opportunity to shape our digital presence, enhance brand visibility, and increase sales through strategic utilisation of SEO, social media, and data analysis.

You will directly to the Company Director and responsible for developing and executing marketing strategies that drive traffic, customer acquisition, revenue growth, and brand awareness. You will manage a small team, oversee day\-to\-day marketing operations, and ensure all campaigns and website activity are aligned with business objectives.

This is an excellent opportunity for a commercially minded marketing professional who enjoys combining strategic planning with hands\-on execution.

Key Responsibilities

· Develop and implement digital marketing strategies to support business growth and revenue targets.

· Supervise 2 team members in B2C E\-commerce business and provide E\-commerce support to B2B team.

· Review and approve marketing activity, content, campaigns, and website updates produced by team members.

· Plan, coordinate, and optimise multi\-channel marketing campaigns carried out by the team across SEO, PPC, paid social, email marketing, affiliate marketing, PR, and organic social media.

· Continuously improve B2C and B2B ecommerce performance, including website traffic, conversion rates, customer acquisition, and average order value.

· Oversee Google Ads and paid social campaigns, monitoring performance and identifying opportunities for improvement.

· Lead SEO strategy, including keyword research, competitor analysis, content planning, and ongoing optimisation.

· Review and approve email marketing campaigns and work with the member to implement automations through platforms Klaviyo.

· Monitor and provide update weekly on campaign performance, providing insights and recommendations to senior management.

· Supervise a team member who is responsible for affiliate partnerships and analyse PR activity to maximise return on investment.

· Ensure brand consistency across all digital channels and customer touchpoints.

· Work closely with senior management to identify opportunities for growth and continuous improvement.

About You

The ideal candidate will have a strong background in ecommerce and digital marketing, with experience managing multiple marketing channels and leading a small team.

You will be analytical, commercially aware, highly organised, and confident making strategic decisions based on data and performance.

We are looking for someone who:

• Maintains a positive, can\-do attitude and brings energy to the team.


• Is proactive, self\-motivated, and eager to learn.


• Takes ownership and accountability for delivering results.


• Approaches challenges with optimism and a solution\-focused mindset.


• Demonstrates strong attention to detail and commercial awareness.


• Works collaboratively and builds positive relationships with colleagues and partners.


• Thrives in a fast\-paced environment and can manage multiple priorities effectively.


• Is adaptable, resilient, and open to new ideas and technologies.


• Shows integrity, professionalism, and a commitment to continuous improvement.

· Minimum 3 years' experience in a digital marketing or ecommerce management role.

· Experience managing or mentoring team members.

· Strong knowledge of SEO, PPC, paid social, email marketing, affiliate marketing, and ecommerce best practices.

· Experience managing ecommerce platforms, particularly Shopify.

· Excellent analytical skills and experience using GA4, Google Ads, and reporting tools.

· Strong communication and organisational skills.

· Experience planning and delivering successful digital marketing campaigns.

· Knowledge of CRO and user experience optimisation.

· Experience using Klaviyo, Ahrefs, Clarity, Canva/ Adobe Photoshop, Excel.

· Basic HTML, CSS \& JavaScript knowledge.

What We Offer

· Staff discount.

· Ongoing training and development opportunities.

· Opportunity to play a key role in the continued growth of the company.

Benefits:

• Casual dress


• Employee discount


• Free parking


• Health \& wellbeing programme


• On\-site parking


• Sick pay

• Burgess Hill RH15 9TN: reliably commute or plan to relocate before starting work (required)

• Bachelor's (preferred)

• Digital marketing and E\-commerce: 3 years (required)

• United Kingdom (required)

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