Senior Demand Generation Manager (Maternity Cover)
This is a unique opportunity to take ownership of a well\-established demand generation function with strong existing foundations, enabling you to focus on driving measurable impact from day one. You will lead both a critical business segment and a cross\-functional Digital Centre of Excellence, giving you exposure to senior stakeholders and influence across multiple lines of business. With clear commercial targets, proven channels, and an experienced team already in place, this role offers the chance to make a tangible contribution while sharpening your leadership, strategic thinking, and full\-funnel marketing expertise.
Please note: This is a maternity cover fixed term contract
Your key responsibilities as a Senior Demand Generation Manager will include:
- Own marketing\-aligned pipeline and bookings targets for the Data Insights / Wealth Management segment, including forecasting and performance tracking
- Drive and optimise multi\-channel demand generation programmes across paid media, AEO, webinars, email nurtures, events, and partnerships
- Lead the Digital Centre of Excellence, establishing best practices and standards across all marketing channels and business segments
- Partner closely with Sales and BDR teams to ensure strong lead handoff, pipeline quality, and conversion performance
- Deliver clear, data\-driven reporting and insights to senior stakeholders, including CMO\-level presentations
- Manage and develop a small team while coordinating with cross\-functional stakeholders including Product, Marketing Operations, and external vendors
- You will have 7\+ years of experience in B2B demand generation with direct ownership of pipeline or revenue targets within a SaaS, fintech, or similar environment
- You will have proven experience managing and developing teams, supporting both specialists and generalists to deliver strong performance
- You will demonstrate expertise across multi\-channel demand generation including paid, organic/AEO, email, webinars, events, and outbound collaboration
- Support demand generation activity for FE Investments, a regulated professional services business serving the same financial adviser and wealth management audience, primarily through events and roadshows, email nurture, and social media to support long sales cycle engagement.
- You will have experience with tools such as Hubspot, Salesforce, Google Analytics and may have experience with the likes of Profound, Clay, ZoomInfo or similar enrichment tools.
- You will be commercially focused, with the ability to translate marketing activity into pipeline and bookings performance and communicate effectively with senior stakeholders
We offer a collaborative and inclusive working environment where innovation and accountability are encouraged at every level. With a flexible, hybrid working model, you will have the support to balance professional and personal commitments while staying closely connected to your team. We promote continuous learning, knowledge sharing, and career development, giving you the tools and opportunities to grow and succeed in a fast\-paced, high\-performance environment.
Benefits:
- 25 days of annual leave with the option to buy an extra 5 days each year.
- Benefit from enhanced paternity, maternity, and shared parental leave.
- Secure your future with our pension scheme.
- Advance your career with sponsored learning and development, including formal qualifications.
- Comprehensive health coverage to keep you and your family protected.
- Stay fit with discounted gym memberships.
- Take advantage of the Bike to Work scheme for eco\-friendly commuting.
- Keep your eyes sharp with eye care and flu jab services.
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