Senior CRO Manager
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<h4 data-ghq-card-content-type="SMALL_HEADING">🌍 <strong data-ghq-card-content-type="BOLD">Can you help us change the world?<br></strong></h4>
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<p style="text-align: justify;" data-ghq-card-content-type="paragraph">It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $2.5b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution<strong data-stringify-type="bold">,</strong> we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.</p>
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<p style="text-align: justify;" data-ghq-card-content-type="paragraph">We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇</p>
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<h4 data-ghq-card-content-type="SMALL_HEADING">🧑🏻💻 About the role</h4>
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<p style="text-align: justify;" data-ghq-card-content-type="paragraph">First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distill it down to a job description (which we do because this is a job description), it would be this:</p>
</div></div><p><span class="TextRun SCXW61289569 BCX8" lang="EN-GB" data-contrast="none"><span class="NormalTextRun SCXW61289569 BCX8">This is a high-visibility, high-impact role at the heart of Mews' growth engine. As our Senior CRO Manager, </span><span class="NormalTextRun SCXW61289569 BCX8">you'll</span><span class="NormalTextRun SCXW61289569 BCX8"> own the end-to-end experimentation programme that drives qualified leads and pipeline for our sales team, with mews.com as your primary canvas. </span><span class="NormalTextRun SCXW61289569 BCX8">You'll</span><span class="NormalTextRun SCXW61289569 BCX8"> work in a close-knit triad with our Web Analytics Manager and an external agency, partnering across SEO, Paid Media, Lifecycle, PMM, and Campaigns to turn data into measurable conversion lifts. This is not a side-of-desk testing role: CRO is your entire remit, and the expectation is high.</span></span><span class="EOP SCXW61289569 BCX8" data-ccp-props="{}"> </span></p>
<h4 data-ghq-card-content-type="SMALL_HEADING"><span data-slate-fragment="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">✅ Your mission, should you choose to accept it:</span></h4>
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<li><span data-contrast="none">Build and own a company-wide experimentation program spanning website, acquisition channels, creative, messaging, and end-to-end funnel touchpoints.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Lead comprehensive website CRO efforts, including running structured A/B and multivariate tests, and driving measurable lifts in lead quality and conversion rates.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Partner cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to diagnose friction points and improve conversion performance across all traffic sources.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Analyze user behavior, onsite journeys, funnel performance, and qualitative/quantitative signals to uncover growth opportunities and prioritize high-impact experiments.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Work closely with engineers, web developers, UX, and design teams to implement tests, validate hypotheses, and ship high-quality enhancements at speed.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Build and maintain a clear CRO roadmap, including test design, success metrics, tooling, and documentation of learnings for cross-team visibility.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Introduce new experimentation frameworks, automation, and tooling (e.g., A/B platforms, heatmaps, analytics) to scale CRO maturity and improve testing velocity.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Translate insights into actionable recommendations that influence creative, content, product marketing, and acquisition strategies.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
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<h4><strong data-ghq-card-content-type="BOLD">🤝 <span data-slate-fragment="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">You’ll be a great fit if you bring a few of the below with you:</span></strong></h4>
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<li><span data-contrast="none">5+ years of hands-on experience owning CRO, growth experimentation, or web performance optimization programs as your core specialism — not as a side project.</span><span data-ccp-props="{"335559739":0}"> </span></li>
<li><span data-contrast="none">Proven track record designing, running, and scaling A/B and multivariate testing programs across websites and acquisition channels, with clear, measurable KPI impact.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Strong analytical skills and experience using tools across web analytics, behavioral analytics, heat-mapping, CRO, experimentation, and data visualization, such as GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or equivalent platforms.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Solid understanding of performance marketing, SEO, lifecycle flows, and how traffic quality influences conversion behavior.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Experience collaborating closely with engineers, web developers, UX/design teams, and cross-functional marketing stakeholders.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Ability to turn data insights and UX principles into clear hypotheses, test plans, and practical recommendations that drive measurable impact.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Excellent communication skills with the ability to influence without authority across product, marketing, and technical teams</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
<li><span data-contrast="none">Curious, commercially driven, and comfortable with AI-enabled workflows</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><span style="font-size: 32px;"><strong>Pay Transparency at Mews</strong></span></p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p></div><div class="title">Pay range location A</div><div class="pay-range"><span>$114,000</span><span class="divider">—</span><span>$145,000 USD</span></div></div><div class="pay-input"><div class="title">Pay range location B</div><div class="pay-range"><span>£59,000</span><span class="divider">—</span><span>£77,000 G
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