Senior CRO Manager (f/m/d)
Drink More Water, together we grow.
Here at waterdrop, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco\-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles. Our centrally\-located headquarters offers a vibrant environment, featuring an on\-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40\+ stores around the world, dedicated B2B partners and over 22,000\+ retail and branded stores, we can’t wait to take this journey to the next level – with you!
Your responsibilities at waterdrop:
- As CRO Manager (f/m/d), you own conversion rate and funnel targets across channels and markets, with a strong focus on new customer acquisition.
- You proactively monitor performance, identify drops or issues and work with market owners to find causes and solutions, including daily monitoring and optimization during key campaigns such as Black Friday.
- You build landing pages hands\-on for paid and organic campaigns and own the new customer funnel end to end, from ad click to landing page, PDP and checkout.
- You partner with the paid media team to keep ad creative, offer and landing page messaging aligned and react quickly to campaign performance.
- You own A/B and multivariate testing, from building and prioritizing the testing roadmap to execution, documentation and regular reporting to stakeholders.
- You combine quantitative research (funnel tracking, analytics, behavioral data) with qualitative insights (session recordings, heatmaps) to understand user behavior, pain points and motivations.
- You conduct competitor research and turn learnings into clear opportunities for the team.
- You bring 5\+ years of experience in a comparable CRO role in growth or performance\-focused e\-commerce, ideally in a DTC environment.
- You have a track record of measurable business impact, such as increasing conversion rate or improving funnel performance, backed by testing roadmaps you owned.
- You have hands\-on experience with Kameleoon or a comparable A/B testing tool.
- You have experience working with Shopify and building landing pages yourself.
- You have a strong grasp of GA4, heatmaps and session replay tools and are comfortable reading funnel data.
- You are commercially minded and keep brand guidelines and business goals aligned across every test and page.
- You enjoy working cross\-functionally and collaborating with various teams.
- You are fluent in English.
- A high\-achieving, international community of waterdrop colleagues, located in a brand\-new HQ in Vienna, Austria.
- MyClubs sports vouchers, to have a sporty balance.
- In\-house fitness centre.
- In\-house company doctor \& Instahelp vouchers.
- Subsidized healthy meals, for a break with your colleagues.
- Discount on your waterdrop purchases.
- Coverage of your transportation card.
- Legendary summer and Christmas parties!
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.
Wanna Drop in? Send your application documents through our online application system. We are looking forward to reading from you soon!
*Based on packaging weight comparison: waterdrop pod incl. lid (0\.44 g) vs. average 500 ml single\-use PET bottle (23\.09 g).*
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