Senior CRM Marketing Manager
Senior CRM Marketing Manager Sheffield City Centre (office-based and hybrid)
Salary: £55,000 - £65,000
UniHomes exists to make student living stress free. We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodation providers and students across the UK, combining technology, marketing and customer experience to make student living stress free.
This is an exciting time to join UniHomes. As we launch our customer app, UniHomes+, and introduce new engagement channels such as WhatsApp and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come.
As our app launches and channels such as WhatsApp and push notifications become part of everyday customer contact, we want people to hear from us, and reach us, wherever suits them. The Senior CRM Marketing Manager leads the delivery of that experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value.
This is a hands-on management role that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud and establish in-app and push notifications as core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity. You'll also play a key role in shaping the future of our CRM capability.
Where the role sits:
Reporting to the Head of Marketing, you will sit within the Senior Marketing Management team and lead the CRM marketing function that delivers our outbound demand generation campaigns alongside our lifecycle programmes. Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well-established function with specialist expertise across the customer journey. You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student living. You will coach your team of two, raising both the technical bar and the quality of everything that goes out.
Key responsibilities:
The role spans the whole customer journey: generating demand and interest, converting that interest and building lasting customer relationships through the experience we provide.
Demand generation and conversion
- In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience, message and timing.
- Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before they make an enquiry is consistent with everything that follows.
- Establish in-app and push notifications as core channels as the app rolls out, including behavioural triggers, notification strategy, and a clear approach to contact frequency and timing that maintains engagement without overwhelming customers.
- Take segmentation and personalisation well beyond a first-name merge, ensuring each customer’s experience reflects their preferences, where they are in their university journey and their relationship with UniHomes.
- Build and debug email and in-app templates directly, holding quality, accessibility and rendering standards across devices.
- Run a genuine test-and-learn programme, and turn results into changes that stick.
- Report performance with a clear story for senior stakeholders, explaining what the numbers mean to people who do not work in CRM.
- Coach and develop the CRM team, raising the bar on technical craft, tone of voice and commercial thinking.
- Keep everything we send compliant with GDPR, DPA and messaging best practice, working with the relevant teams where needed.
- We are looking for someone with real technical depth who can also tell a commercial story to a non-technical audience.
- Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder, Automation Studio, dynamic content, AMPscript and SQL.
- Proven multi-channel lifecycle CRM experience, with segmentation and personalisation that go well beyond a first-name merge.
- Experience planning and delivering outbound demand generation campaigns, and comfortable being accountable for enquiry volume and conversion as well as retention.
- A commercial mindset focused on conversion and retention, and comfortable being measured on outcomes rather than output.
- Strong data fluency, and the ability to explain what the numbers mean to people who do not work in CRM.
- Experience leading or mentoring others, and a genuine interest in developing people.
- Working HTML and CSS, enough to build and debug templates yourself.
- Experience automating workflows, including with AI tooling.
- A confident writer who can hold tone of voice and quality across everything that goes out.
- Solid working knowledge of GDPR, DPA and messaging best practice.
- App push notifications or in-app messaging experience is a real advantage. We are open on platform, as the transferable skill is triggering off customer behaviour.
- Design skills for email and in-app templates.
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