Senior Creative Strategist

Accountabilities

• Develop creative strategies, concepts, hooks, angles, and messaging for paid social campaigns.


• Produce approximately 5 video concepts and 5 image concepts each week.


• Conduct customer, competitor, and market research to uncover new creative opportunities.


• Translate insights and performance data into clear creative testing strategies.


• Develop briefs, scripts, and creative direction for UGC creators, editors, and designers.


• Analyze creative performance and use results to guide iteration, testing, and optimization.


• Collaborate with creative team members and marketing stakeholders to bring concepts from ideation through execution.


• Develop and adapt creative for Meta, TikTok, YouTube, and other paid acquisition channels.

• 3+ years of experience in creative strategy, DTC/eCommerce, direct-response advertising, or performance marketing.


• Proven experience within health, supplements, pain, wellness, or a closely related consumer category.


• Strong creative direction, copywriting, and concept-development skills.


• Solid understanding of customer psychology, direct-response principles, and performance-driven advertising.


• Ability to develop compelling hooks, angles, messaging, and testable ad concepts.


• Strong research, communication, prioritization, and organizational skills.


• Comfortable working independently, taking ownership, and making strategic decisions with limited supervision.


• Ability to work within European or Asian time zones.


• Willingness to commit exclusively to the role.


• Experience with 7–8 figure DTC/eCommerce brands is a plus.


• Experience with UGC, VSLs, advertorials, or other direct-response creative formats is advantageous.


• Familiarity with AI-powered creative tools and experience collaborating with media buyers or performance marketers are additional advantages.


• A portfolio demonstrating strong creative work, including multiple 3–5 minute VSL samples, is expected.

• $7,000–$12,000 USD per month, plus performance-based compensation.


• Fully remote position with flexibility to work from Europe or Asia time zones.


• Full-time opportunity with significant ownership over creative strategy and direction.


• Direct influence over the creative process, from research and ideation to execution and optimization.


• Opportunity to work alongside video editors, graphic designers, UGC specialists, and performance-focused marketing professionals.


• High-impact position within a rapidly growing DTC health and wellness environment.


• Opportunity to shape creative testing, identify growth opportunities, and directly influence advertising performance.

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