Senior Creative Marketing Manager
About the Role
Great marketing doesn’t stop at the idea. It brings it to life and makes an impact.
As Senior Creative Marketing Manager, you’ll lead the planning and delivery of marketing that helps Norwood engage our communities, grow fundraising income and connect more people with our services.
This is a varied, hands\-on role where you’ll take ownership from the initial brief through to creative development, production, delivery and evaluation.
You’ll work closely with colleagues across Fundraising, Events, Services and Communications, turning their objectives into marketing activity that engages the right audiences and delivers results.
One day you could be shaping the creative approach for a fundraising appeal. The next, you might be overseeing marketing for a flagship event, writing compelling campaign copy, developing an email campaign or working with designers and suppliers to bring an idea to life.
You’ll also lead our Senior Graphic Designer, helping ensure everything we produce is creative, consistent and unmistakably Norwood.
Who We Are Looking For
You’ll be an experienced marketer who combines creative thinking with the organisation and judgement to make things happen.
You’ll enjoy taking ownership of projects and seeing them through. You’ll know how to take an objective or brief, develop the right approach, bring people together and manage the detail required to deliver something brilliant.
You’ll have significant experience delivering end\-to\-end marketing campaigns, with strong production expertise and an understanding of how creative, copy, digital, print and audience insight come together.
Writing will be one of your strengths. You’ll be comfortable moving between fundraising appeals, event communications, email campaigns and marketing materials, adapting your message while maintaining a clear and consistent tone of voice.
You’ll also understand that successful marketing is about more than creative output. You’ll use insight and data to understand performance, learn what works and continually improve the impact of your campaigns.
Most importantly, you’ll be collaborative and solutions\-focused. You’ll build strong relationships with colleagues and understand how to balance competing priorities while keeping projects moving.
Your Day to Day
You’ll:
Lead marketing activity across fundraising appeals, events, service promotion and community engagement
Take projects from initial brief through planning, creative development, production, delivery and evaluation
Develop campaign and promotional ideas that bring Norwood’s brand to life
Write compelling copy for fundraising appeals, events, emails and wider marketing activity
Draft speeches and key messages for senior leaders where required
Oversee the production of high\-quality print, digital and event materials
Manage the full print production process, from specification and proofing through to final delivery
Lead marketing production for fundraising events, including invitations, brochures, menus, pledge cards and venue branding
Support flagship events such as Norwood’s Annual Dinner
Plan and deliver email marketing campaigns, including content, calls to action, targeting, scheduling and performance monitoring
Support activity across website, social media and CMS platforms
Coordinate targeted advertising and media placements
Use data and audience insight to evaluate performance and improve future campaigns
Use AI tools to support content development, scheduling and delivery
Manage external printers, designers, photographers, videographers and other suppliers
Manage multiple projects, budgets, deadlines and stakeholder expectations
Lead, support and develop the Senior Graphic Designer
Qualifications, Training \& Experience
Essential
You’ll bring:
Good marketing experience gained within a charity or clearly transferable experience from another sector
Significant experience delivering end\-to\-end marketing campaigns, from planning through to execution and evaluation
Strong experience producing marketing materials, particularly for fundraising campaigns and/or events
Proven experience managing print production processes and suppliers
Experience working with designers, agencies and external creative suppliers
Experience delivering email marketing campaigns
Outstanding creative copywriting skills and strong editorial judgement
Experience developing campaign and promotional ideas within an established brand
Excellent planning, organisation and project management skills
Experience coordinating complex projects involving multiple stakeholders
Strong understanding of digital channels and CMS platforms
Confidence using AI tools to support marketing content
Experience managing or mentoring colleagues, or readiness to step into line management
A degree or equivalent qualification
Desirable
It would be advantageous if you have:
A marketing or other relevant degree
Evidence of continued professional development, such as CIM
An understanding of Norwood’s services and stakeholders
Familiarity with Jewish culture or a willingness to learn about Jewish life in the UK
Knowledge of the experiences of people with learning disabilities, neurodivergent children, young people and their families
Reward \& Benefits
21 days annual leave \+ 8 Bank Holidays (FTE) \+ Jewish Festival Days
Enhanced parental pay
Employee Assistance Programme
Health cash plan covering dental, optical, and therapy treatments, with virtual GP access, private consultations, and wellbeing tools via the My Medicash App
Blue Light Card scheme access
Cycle to Work scheme
Free on\-site parking
A supportive, and experienced leadership team.
A bit more information: Norwood’s Broadway House, located at 80 \- 82 The Broadway, Stanmore HA7 4HB, is the charity’s head office and main administrative base.
It brings together Governance, Leadership, Fundraising, Finance, People and Culture, and Marketing and Communications, providing coordination and support to Children \& Family Services and Adult Services.
The office supports Norwood’s mission to help people with neurodevelopmental disabilities, their families, and children in need across London and the South East. It is also the main point of contact for referrals, general enquiries, and charity business.
Safe Recruitment: Norwood is committed to safeguarding and promoting the welfare of the children, young people, and adults we support. This role is subject to safer recruitment checks in line with CQC Regulation 19, and appointment is conditional upon satisfactory pre\-employment checks, including Right to Work in the UK and a DBS check appropriate to the role.
Email: careers@norwood.org.uk
Disclaimer: At Norwood, we welcome applications from a diverse range of candidates. At this time, Norwood is not a UK Home Office licensed sponsor and is unable to offer visa sponsorship.
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