(Senior) Conversion Rate Optimization (CRO) Specialist (gn)

Accountabilities:

This role focuses on building and executing experimentation strategies that improve user conversion and subscription growth across digital products and customer touchpoints.

• Design, implement, and evaluate A/B tests and growth experiments across the full conversion funnel


• Develop and maintain a prioritized experimentation pipeline based on business impact, effort, and learning potential


• Collaborate with designers, developers, analysts, and stakeholders to translate testing ideas into high-quality experiments


• Use analytics, customer insights, competitive research, and best practices to identify optimization opportunities


• Monitor experiment performance, analyze results, and derive actionable recommendations for future iterations


• Share learnings, experiment outcomes, and strategic insights transparently across teams to encourage alignment and continuous improvement


• Contribute to long-term growth initiatives aimed at increasing customer acquisition, activation, and retention metrics


• Support a culture of experimentation by helping improve testing processes, methodologies, and operational efficiency

Requirements

The ideal candidate combines strong analytical expertise with hands-on experimentation experience and the ability to operate effectively in collaborative, fast-paced growth environments.

• 2–4+ years of experience in Conversion Rate Optimization (CRO), growth marketing, website optimization, or experimentation-focused roles


• Proven track record of designing and executing experiments that delivered measurable business outcomes such as improved conversion rates or revenue growth


• Experience working in high-velocity testing environments with a focus on balancing speed, quality, and learning value


• Strong analytical and quantitative skills with practical experience using tools such as Google Analytics (GA4), Amplitude, or Microsoft Power BI


• Experience with A/B testing and experimentation platforms such as Convert and research tools like Hotjar


• Strong conceptual and strategic thinking with the ability to prioritize experiments aligned with growth objectives


• Excellent communication skills in English, both written and verbal


• Ability to communicate insights clearly to stakeholders across multiple functions and seniority levels


• Strong collaboration skills and comfort working in remote, cross-functional teams


• German language proficiency is a plus, particularly for understanding DACH market customer behavior

Benefits:

• 100% remote-first working model across EMEA


• Flexible working hours with options for 32–40 hours per week


• Ability to work from other EU countries for up to 180 days per year


• Home office equipment support including laptop, headset, monitor, and additional equipment allowance


• Mobility support including public transport subsidies and bicycle programs


• Regular virtual and in-person team events in Berlin


• Additional paid leave including volunteer days and holidays on Christmas Eve and New Year’s Eve


• Wellness and fitness benefits including gym memberships and wellbeing platforms


• Employee discount programs and product-related discounts


• Flexible additional benefits through prepaid or benefits card programs


• Inclusive and growth-oriented work environment focused on diversity, collaboration, and continuous development

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