(Senior) Content Marketing Manager

Your mission

As a Content Marketing Manager at Blockbrain, you own how Blockbrain shows up in the market — across our website, blog, press, social media, and beyond.

You translate a technical product and complex enterprise use cases into stories that resonate with the decision\-makers in different target audiences. Working closely with Blockbrains founders, sales, and product teams, you turn customer wins, product launches, and ideas into a steady stream of high\-quality content that builds brand authority and drives pipeline.

In Your First 6 Months, You Will
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• Take ownership of the editorial calendar and establish a consistent publishing rhythm


• Publish high\-impact customer case studies


• Drive measurable growth in organic traffic and LinkedIn engagement


• Establish a baseline content performance dashboard and report on key KPIs


• Own the content roadmap: Build and run our editorial calendar across blog, website, and social, ensuring every piece ladders up to a clear business goal.


• Produce content that drives pipeline: Write blog posts, landing pages, whitepapers, case studies, factsheets, and other long\-form content that turns interest into qualified leads.


• Lead PR, thought leadership, and social: Build journalist relationships, secure media placements in business and tech publications, manage strategic press releases, and drive our LinkedIn presence on both the company page and founder profiles.


• Own SEO: Conduct keyword research, apply on\-page optimization, and write content that ranks — treating SEO as a natural part of your content process, not an afterthought.


• Measure what matters: Own content performance reporting: track organic traffic, lead attribution, engagement metrics, and conversion rates. Use data to iterate and improve continuously.


• Nurture leads through email: Own the content newsletter and support email marketing sequences that keep prospects and customers engaged across the funnel.


• Activate through events: Support or lead the content production for webinars, virtual events, and thought leadership sessions in collaboration with sales and product.


• Shape and protect the brand: Own our voice, messaging, and visual consistency across every external touchpoint, in close partnership with design.


• Win in AI search: Develop how Blockbrain shows up in ChatGPT, Perplexity, and AI Overviews — a new and fast\-evolving discovery channel that we're investing in now.


• Turn customers into stories: Interview customers and transform their wins into case studies, ROI narratives, sales collateral, and social content.


• Own the website content: Manage the blog, landing pages, partner pages, and newsroom on blockbrain.ai. Partner with performance marketing on lead\-gen landing pages that convert.

Your profile

• 3\+ years in content marketing in B2B SaaS or technical products: You have the portfolio to prove it.


• Native or fluent German and excellent English: You write with precision and adapt your tone from a technical audience to a C\-level decision\-maker.


• Outstanding writing skills: In both languages across formats (long\-form, social, PR, web copy)


• Solid SEO fundamentals: And genuine curiosity about AI search optimization


• Hands\-on experience with AI writing and research tools: Clear habit of using them daily


• Solution orientation: When you run into a problem, you focus on finding a way forward, not explaining why it's blocked.


• Organizational talent: You juggle an editorial calendar, press pipeline, product launches, and multiple stakeholders without dropping balls.


• Comfort with startup pace: You thrive with ambiguity, move fast, and finish what you start


• Degree in marketing, communications, journalism, business, or a related field — or equivalent experience that proves you can do the job.

At Blockbrain, we don't just talk about AI — we use it every day. In this role, we expect you to:

• Use AI tools (including our own Knowledge Bots) for research, first drafts, repurposing content across formats, and editing


• Build AI\-powered workflows: SEO research, brand voice consistency, competitive monitoring, or turning one source story into a full asset stack


• Experiment with new prompting techniques, agents, and automations to multiply your output without sacrificing quality


• Serve as an internal power user of our product and shape it with real\-world feedback to the product team


• Stay curious about emerging AI capabilities in marketing and apply them to your work

Why us?

• Flexible Work Models: Full\-time position on\-site in \[location] with flexible working hours.


• Benefits: Deutschland\-Ticket, Wellpass fitness membership, access to the latest AI tools, and regular company and team off\-sites.


• Top Team: International team with exceptional talents.


• High Growth Potential: Steep learning curve in a fast\-growing AI startup. A high level of personal responsibility and the freedom to actively shape processes.


• Top Equipment: MacBook, iPhone, headset, and all the tools you need to perform at your best.

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize our customers with our software.

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