Senior Consumer Marketing Manager - Mid-End Shaving
Job Title
Senior Consumer Marketing Manager \- Mid\-End Shaving
Job Description
The Senior Marketing Manager Mid\-End Shaving is responsible for leading the successful development and market delivery of the Mid\-End shaving innovation agenda, with a primary focus on Mid\-End innovation projects. The role drives cross\-functional execution from proposition development through launch readiness and commercialization, ensuring consumer\-centric innovation is translated into impactful market outcomes.
The Shaving business is a foundational pillar of Philips, deeply rooted in the company’s history, legacy and tradition of innovation. Working closely with the Consumer Marketing Director Mid\-End Shaving, this role plays a critical part in shaping the future of the Mid\-End portfolio and ensuring successful delivery of key innovation programs within Personal Health.
Your role:
- Lead the execution of Mid\-End innovation projects from proposition development through launch, ensuring alignment across innovation, communication, market readiness and commercialization activities.
- Act as the primary marketing integrator across R\&D, Design, Finance, Supply Chain, Commercial and Regional teams, driving cross\-functional alignment, decision\-making and delivery of key milestones.
- Translate Consumer Experience Journey insights into compelling propositions, communication strategies and launch plans that meet consumer needs and business objectives.
- Support the development and implementation of the Mid\-End innovation and communication roadmap, ensuring consistency with category strategy and brand positioning.
- Lead global\-to\-local launch planning, partnering with markets to drive market readiness, local relevance and excellence in execution across channels.
- Monitor and optimize launch and base\-business performance through consumer, market and commercial insights, translating learnings into actionable recommendations.
- Support pricing, portfolio and commercialization decisions through consumer, competitive and market analysis.
- Contribute to Business Region planning and A\&P management to maximize launch effectiveness and business impact.
- You're the right fit if:
- You hold a Bachelor's or Master's degree in Marketing, Business Administration, Economics or a related field.
- You have 7\+ years of experience in Consumer Marketing, Category Management, Innovation, Product Development, Business Development or related commercial functions.
- You have proven experience leading product development programs and successfully bringing innovations to market.
- You have a strong track record of managing complex stakeholder environments and influencing without formal authority.
- You have experience working in cross\-functional product development processes and navigating matrix organizations.
- You have experience translating global strategies into successful market execution and launch plans.
- You combine strong project leadership with strategic thinking and a bias for execution.
- Experience working with international markets and driving global\-to\-local execution is strongly preferred.
- Experience in Personal Health, Grooming or a similarly innovation\-driven consumer business is preferred.
- China or emerging market launch experience is considered a strong advantage.
We believe that we are better together than apart. For our office\-based teams, this means working in\-person at least 3 days per week.
This position is based in Amsterdam, The Netherlands.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business .
- Discover our rich and exciting history .
- Learn more about our purpose .
Deze vacature komt van indeed. Originele vacature bekijken ↗