Senior Buying & Planning Specialist TV
Job Description:
Innovating to Impact
Dentsu is a global marketing and advertising agency network founded in Tokyo, in 1901, and now operates
in over 145 countries. It specializes in creating meaningful media experiences across major global
platforms, original content production and influencer programs.
With our unique combination of Media, Customer Experience Management, and Creative, we push the
boundaries of business transformation and sustainable growth for brands, people and society.
Key Responsibilities:
Media Buying:
- Lead the end\-to\-end buying of TV advertising spots, including negotiation, booking, and optimization to ensure best possible pricing, reach, and campaign performance.
- Plan and execute TV media strategies in line with client objectives, audience targets and campaign KPIs.
- Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs.
- Define optimal channel mix, programmes, and time slots to reach the right audiences efficiently.
- Translate client briefs into actionable TV strategies in collaboration with account and buying teams.
- Analyse audience data to identify key viewing behaviours, segments, and opportunities.
- Monitor campaign performance using key TV metrics such as reach, frequency, and GRPs.
- Deliver post\-campaign analysis and clear recommendations for future optimisation.
- Build and manage TV budgets, ensuring efficient allocation across channels and campaigns.
- Optimise spend to maximise reach, GRPs, and overall campaign efficiency.
- Provide recommendations on budget distribution across networks, formats, and time periods.
- Stay up to date with TV, OTT, and streaming market trends and audience developments.
- Identify new opportunities such as special events, new channels, or emerging media formats.
- Present TV media plans, strategies, and campaign results to clients.
- Act as the main point of contact for TV buying\-related matters.
- Build and maintain strong relationships with broadcasters and media partners.
- Support and mentor junior planners and buyers.
- Share best practices and contribute to continuous improvement within the team.
Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.
Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting\-edge technology, creativity, and transformative solutions.
Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.
Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.
These are some of the things we offer:
️ 25 days of holidays
2 volunteer days for charitable activities
Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well\-being
40\-hour week \& overtime compensation
- Flexible working hours model (flextime)
State\-of\-the\-art, creative office space with ergonomically equipped workstations
Pet friendly offices (Zurich and St. Gallen)
Full access to Dentsu Academy, on\-site learning sessions, online language courses
Referral bonus program
✈️Workation possibility
Team events: company parties, monthly breakfasts, aperos
\#LI\-DENTSU \#LI\-SOFI
Location:
ZürichBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Permanent
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