Senior Business Development Manager

Overview

Salford professional Development Ltd (SPD) was formed as a wholly owned subsidiary of the University of Salford in 2012 and provides non\-accredited learning and commercial focus to the University of Salford. SPD Group has 2 separate business units within it.

SPD focuses on continuous professional development and training courses across a range of subjects, preferably but not exclusively, aligned with programmes offered by the University of Salford. It also delivers several events and conferences and is building its international presence in conjunction with the University’s priorities.

UNITEMPS is our student employment agency which has been operating under the SPD umbrella since 2017\.

Role Detail

This role centres on profiling accounts, building a robust pipeline of prospects, and consistently delivering on weekly sales targets. You will take ownership of key client portfolios, applying strategic account management principles to deepen relationships and identify new opportunities for growth. By understanding each customer’s unique requirements and anticipating evolving needs, you will be positioned to expand SPD’s suite of offerings and drive increased revenue streams across our customer base. Your proactive approach in nurturing accounts, coupled with creative solution development, will be critical in forging lasting partnerships and unlocking untapped commercial potential.

Duties and Responsibilities

· Conduct regular strategic review meetings with existing clients to assess impact, adapt programs, and build renewal pipelines.

· Win new business through the corporate client relationship strategy.

· Own and expand a portfolio of key clients through proactive engagement, positioning SPD as a long\-term partner in their talent and learning strategies.

· Deepen account relationships by designing and delivering bespoke commercial training solutions tailored to each client’s unique requirements, in collaboration with internal subject matter experts and external partners.

· Identify and maximise opportunities for cross\-selling and upselling through tailored learning and commercial training offerings that address emerging business challenges and focus’ on large sales opportunities.

· Lead on new project work to support to shape and evolving our current offering to align with market trends.

· Develop and implement strategies to increase conference sponsorship opportunities, including identifying suitable sponsors, crafting bespoke packages, and ensuring strong sponsor engagement and return on investment.

· Forge and nurture high\-value relationships with senior stakeholders across various sectors, ensuring repeat business and expanding partnerships through insight\-led conversations.

· Maintain and grow a healthy sales pipeline, providing accurate revenue forecasts and reporting on strategic opportunities aligned with SPD’s objectives.

· Work closely with marketing, academic partners, and delivery teams to co\-develop compelling value propositions and ensure effective client onboarding and delivery.

· Stay informed about market trends, industry developments, and policy changes to keep SPD’s offerings competitive and relevant.

Pay: £30,000\.00\-£40,000\.00 per year

Benefits:

• Company events


• Company pension


• Cycle to work scheme


• Employee discount


• Flexitime


• Free parking


• On\-site parking


• Work from home

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