Senior Business Development Manager, Growth (d/f/m)
Kleinanzeigen is the leading online classifieds market in Germany. Users buy and sell on Germany's No. 1 for classifieds mainly second\-hand. In this way they make an active contribution to more sustainability. On average, more than 55 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium\-sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
The Job:
Are you excited about shaping how millions of people discover, join and keep coming back to Germany's largest re\-commerce marketplace?
As our new Senior Business Development Manager, Growth, you'll help shape the consumer growth strategy for Kleinanzeigen \- identifying how we acquire the right users, activate them into successful trading, and build lasting engagement and loyalty.
You will work at the intersection of Strategy, Product, Marketing and Analytics, combining deep customer understanding with commercial thinking to identify and scale the growth opportunities that matter most.
From developing our user segmentation and loyalty strategy to shaping the future of our homepage and lifecycle experiences, you'll turn customer insights into initiatives that sustainably grow our marketplace.
Monthly Active Traders (MAT) will be a key measure of success: not simply bringing more users to Kleinanzeigen, but helping more people become and remain active participants in the marketplace.
This is a hybrid role, our office is in Berlin\-Charlottenburg. You report to the Head of Business Development Consumer.
Who You Are:
- You bring 4\+ years of experience in Business Development, Growth Strategy, Strategy, Consulting, Product Strategy or a similar role in a digital business, with a strong understanding of consumer growth across acquisition, activation, engagement and retention.
- You have experience using customer segmentation, behavioural data, funnels and experimentation to identify opportunities and translate customer insights into concrete growth initiatives.
- You combine strong strategic and commercial thinking with the ability to develop business cases, size opportunities and define measurable success criteria.
- You have proven experience working across Product, Marketing, Analytics and Commercial teams, influencing roadmaps and senior stakeholders without direct authority, and are comfortable operating in ambiguity.
- You are curious about customer behaviour and passionate about creating lasting engagement.
- You communicate confidently in English; German is a plus.
- Shape our consumer growth strategy across acquisition, activation, engagement and retention, identifying the biggest opportunities to sustainably grow Monthly Active Traders.
- Develop our user segmentation strategy, using behavioural and marketplace data to understand which users matter most, what drives their behaviour and how we should serve them differently.
- Translate segmentation into actionable growth strategies across Product, Marketing, CRM and the wider customer experience.
- Develop and test our loyalty and engagement strategy, exploring propositions that increase repeat trading, frequency and long\-term customer value.
- Help define the vision for Kleinanzeigen's homepage and entry experience, identifying how personalisation, discovery and relevance can better activate users and grow the marketplace.
- Identify and develop growth loops that connect buying and selling behaviour — turning buyers into sellers, sellers into buyers and occasional users into active traders.
✨ Flexibility
- Flexible working time (hybrid)
- 20 days “work from anywhere”
- Paid additional parental leave for both parents
- Extra paid days off for special occasions (e.g. your wedding or a move)
- Confidential support \& coaching for you and your loved ones
- Annual company sports events
- Pension and life insurance
- Personal development budget
- Learning opportunities to grow your skills and career
- Corporate benefits and exclusive discounts
- An attractive referral program
- Transportation allowance
- Free shipping on Kleinanzeigen Direktkauf
If this role sparks your interest but you’re not sure you meet every single requirement, we’d still love to hear from you anyway.
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