Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am - Madrid

Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia\-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe \& Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper\-upscale and luxury brands.

What will be your mission?
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The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience.

What will you do?
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Brand \& Operational Marketing Leadership

• Lead the execution of B2C operational marketing initiatives for NH Collection Hotels \& Resorts across Europe


• Ensure consistent application of brand standards across all properties


• Support the rollout of guest experience initiatives and operational brand standards at hotel level

• Act as a key partner to hotels, providing guidance on marketing, branding, and design needs


• Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing


• Identify best practices and scalable initiatives across the portfolio

• Oversee the implementation of the global NH Collection marketing plan at property level


• Support the development and execution of tailored marketing plans for flagship hotels


• Contribute to regional and hotel\-level media plans, ensuring high\-quality creative execution

• Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events


• Coordinate product and lifestyle photoshoots

• Ensure all brand assets and materials are used correctly


• Support website and landing page content alignment


• Oversee Social Media and PR alignment with brand standards


• Support CRM and loyalty campaigns with on\-brand creative input

• Work closely with Brand Strategy, Customer Experience, and Operations


• Deliver brand training and provide brand expertise across departments

Education \& Background

• Bachelor’s degree required; Master’s degree is an advantage


• Proven international work experience

• Fluent English (written and spoken); proficiency in a second major European language (Spanish, Italian, or German) is required


• Strong business and marketing acumen, combined with analytical thinking and attention to detail


• Ability to translate data into impactful, creative marketing concepts


• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word)


• Good understanding of social media platforms and content management systems (e.g. WordPress)


• Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus

• Reports to the Senior Director, B2C Operational Marketing


• Based in Madrid (hybrid working model)

At Minor Hotels Europe \& Americas we are committed to shaping exciting careers worldwide and cross\-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.


• Career development opportunities full of national and international challenges.


• Wide range of training programmes to enhance your skills.


• Wellbeing initiatives, including flexible working conditions.


• Team member recognition programmes, including Memorable Dates.


• Ability to make a difference through our sustainability programme and volunteering initiatives.


• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

*Minor Hotels Europe \& Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities.*

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