Senior Associate, Activation Linear Planning
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p> </p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">The <strong>Senior Associate, Activation Linear Planning </strong>will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Skills and Experience</span></strong><span data-ccp-props="{}"> </span></span></p>
<ul>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Actively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">3+ years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">In-depth knowledge and proven experience in TV, Print, and Radio planning.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Independent and proactive in project management, capable of working on multiple projects simultaneously.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent attitude for teamwork and collaboration.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Precision, meticulous attention to detail, and a strong results-oriented approach.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Bachelor's degree or equivalent cultural background.</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent command of English (written and spoken).</span></li>
<li style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).</span></li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Life at WPP Media & Benefits</span></strong><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. </span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span><span data-ccp-props="{}"> </span></span></p>
<p><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><strong><span data-contrast="auto">Our main benefits:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559685":600,"335559740":240}"> </span></span></p>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">Corporate Benefits & Discounts Platform</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">Employee Wellbeing & Support Programs</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></span></li>
<li><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 80);"><span data-contrast="auto">Dedicated e-learning platform for all employees </span><span data-contrast="auto">(at least 2000+ courses)</span><
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