Senior Account Manager, Public Relations (B2B Technology)

<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Senior Account Managers</strong> on our B2B Technology team lead integrated communications programs for some of the most innovative companies in enterprise technology. They bring deep experience in B2B technology sectors such as enterprise software, cloud, AI, security, and data, and guide teams in translating complex technologies into compelling narratives that drive business impact.</span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">In this role, Senior Account Managers oversee multiple account teams, managing both high-level strategy and day-to-day execution across media relations and integrated programs. They ensure communications strategies are forward-thinking, results-driven, and aligned with client business objectives.</span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Senior Account Managers also play a key leadership role within the agency — mentoring and inspiring team members, contributing to new business development, and helping Highwire deliver exceptional results for B2B technology clients. Strong writing, strategic thinking, and a deep understanding of the technology media landscape are essential to success in this role.</span></p>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;"><strong>Key Responsibilities</strong></span></p>
<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Client Service / Management</span></p>
<ul>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Serve as the day-to-day account lead for up to 5 B2B technology clients, ensuring exceptional client service and account management.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Direct teams of 5–10 members, from interns to VPs, managing workflow, priorities, and team development.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Provide strategic counsel aligned with each client’s business objectives and technology-focused goals.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Build and maintain strong relationships with top-tier technology and business press.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Actively contribute to B2B technology practice groups, sharing industry insights and challenging junior staff to think strategically.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Oversee PR programs from kickoff to goal achievement, ensuring measurable impact.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Set ambitious, achievable client goals through creative campaigns and amplification techniques that tie directly to clients’ technology business objectives.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Develop and manage monthly/annual budgets and team priority allocations.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Ensure accurate client billing, recoup client expenses, and maintain account status.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Participate in program execution as appropriate, including writing/editing, media relations, social media, digital communications, and crisis support.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Serve as an ambassador for the agency and our B2B technology practice.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Media Relations</span></p>
<ul>
<li><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Lead strategic media and analyst relations programs for B2B technology clients across sectors including enterprise software, cloud, AI, security, and data.</span></li>
<li><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Build and maintain strong relationships with top-tier business, technology, and trade journalists, as well as key industry analysts.</span></li>
<li><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Guide account teams in identifying news opportunities, shaping compelling story angles, and executing proactive media outreach.</span></li>
<li><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Partner with clients to elevate thought leadership through feature coverage, executive interviews, and contributed content.</span></li>
<li><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Oversee measurement and reporting of media performance to ensure programs deliver meaningful visibility and business impact.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Agency Operations</span></p>
<ul>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Contribute to company growth through new business development, organic client expansion, and creation of client case studies within the B2B technology space.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Attend networking events, seminars, and conferences relevant to technology and communications, including occasional out-of-hours events, to maintain professional development and build relationships.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Lead at least one agency-wide training annually and participate in trainings as needed.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Establish and maintain a focus area within agency support, such as digital strategy, social media, or technology-specific communications initiatives.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Team Development</span></p>
<ul>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Manage up to 2 direct reports, set goals, conduct quarterly check-ins, and deliver annual reviews.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Act as a coach across account teams by teaching, providing guidance, recognizing achievements, delegating effectively, and mapping work to strategy and client goals.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Maintain a respectful, enthusiastic, and professional attitude toward coworkers, clients, and external partners.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Lead by example and ensure teammates have clarity on roles, responsibilities, and B2B technology objectives.</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Account Leadership</span></p>
<ul>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Deliver high-level account management and strategic counsel specifically for B2B technology clients.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Execute programs as needed, supporting writing, media relations, social, digital, and crisis efforts.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Mentor and develop team members, ensuring alignment with agency standards and client objectives.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Support agency growth through client development, business opportunities, and thought leadership in the technology sector.</span></li>
</ul>
<p><span style="font-family: verdana, geneva, sans-serif; font-size: 12pt;"><strong>Success Factors</strong></span></p>
<ul>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Minimum of six years of experience in PR, marketing, or communications agencies, with at least one year as an Account Manager.</span></li>
<li style="font-size: 10pt; font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Prior experience managing B2B t

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