Senior Account Executive, Social
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p>
<p><strong><span class="TextRun SCXW4973221 BCX8" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW4973221 BCX8">2121 - Senior Account Executive, Social</span></span></strong></p>
<p><strong><span class="TextRun SCXW4973221 BCX8" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW4973221 BCX8">Role Summary and Impact</span></span><span class="EOP Selected SCXW4973221 BCX8" data-ccp-props="{}"> </span></strong></p>
<p><span class="EOP Selected SCXW4973221 BCX8" data-ccp-props="{}"><span class="TextRun SCXW157494616 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW157494616 BCX8">EssenceMediacom</span><span class="NormalTextRun SCXW157494616 BCX8"> is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.</span></span></span><span class="EOP Selected SCXW157494616 BCX8" data-ccp-props="{}"> </span></p>
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<div><strong>Google via Media Futures Group - A little about us:</strong></div>
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<div>Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. </div>
<div>The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry. </div>
<div>The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence. </div>
<div>MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.</div>
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<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":0,"335562768":4,"335562769":0}"><strong><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Job Purpose</span></strong></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.15,"335562766":4,"335562767":0,"335562768":4,"335562769":0}"><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">The Media Activation Senior Executive </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">is responsible for</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> the effective management of biddable media activity. This involves </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">building on existing strong Paid Social knowledge to manage flawless delivery of testing plans & media plans via analysis, </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">optimisation</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> and campaign management. The Media Activation Senior Executive will begin to develop further </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">expertise</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> within </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Paid Social; this depth of knowledge will complement the breadth of skills already </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">attained</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> so that the Media Activation Senior </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Executive can begin to contribute to channel-level strategy, </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">identifying</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> opportunity to innovate and </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">optimise</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> effectively.</span></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1,"335562766":4,"335562767":12,"335562768":4,"335562769":0}"><strong><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">What we need from you</span></strong></p>
<ul>
<li data-charcodes="9679" data-font="Raleway,Sans-Serif" data-buautonum="8" data-margin="720" data-aria-posinset="1" data-aria-level="1"><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Management of designated campaigns & accounts, including campaign pacing & campaign hygiene, as well as </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">recommending and executing on improvements via </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">optimisation</span></li>
<li data-charcodes="9679" data-font="Raleway,Sans-Serif" data-buautonum="8" data-margin="720" data-aria-posinset="2" data-aria-level="1"><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Contribute to the testing plans of your clients, suggest </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">new ideas</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> for </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">testing</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> and own this for your channel, including </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">planning, executing & evaluating tests with methodical accuracy</span></li>
<li data-charcodes="9679" data-font="Raleway,Sans-Serif" data-buautonum="8" data-margin="720" data-aria-posinset="3" data-aria-level="1"><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Responsible for producing campaign reports, including data </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">inputting</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> and providing insightful commentary and strategic </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">recommendations for clients</span></li>
<li data-charcodes="9679" data-font="Raleway,Sans-Serif" data-buautonum="8" data-margin="720" data-aria-posinset="4" data-aria-level="1"><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">Ensuring platform accounts align to all channel best practices, </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">and also</span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none"> contributing to the ongoing evolution of best </span><span data-scheme-color="@000000,13," data-usefontface="true" data-contrast="none">practice for your primary channel</span></li>
<li data-charcodes="9679" data-font="Raleway,Sans-Serif" data-buautonum="8" data-margin="720" data-aria-posinset="5" data-aria-level="1"><span data-sche
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