Sales & Marketing Officer

About Us

Rose of York is a dynamic and accredited English language and higher education institution based in the heart of London. We offer high\-quality English language programmes for international students alongside Bachelor’s degree and MBA pathway programmes through our Business School. Our student community is global, and our ambition is to grow our reach further across key markets in Europe, Asia, the Middle East, and beyond.

The Role

We are looking for a motivated and commercially minded Marketing \& Sales Officer to join our team. This is a varied, hands\-on role that sits at the intersection of brand, student recruitment, and day\-to\-day school operations. You will split your time between driving growth for both the English Language School and the Business School (70%) and supporting the smooth running of administrative and operational functions (30%).

This is an exciting opportunity for someone who thrives in a busy education environment, enjoys building relationships with agents and prospective students, and is comfortable wearing multiple hats.

Key Responsibilities

Marketing \& Sales (70%)

• Develop and implement marketing strategies to attract domestic and international students to both the English Language School and the Business School


• Manage and grow relationships with international recruitment agents, partner schools, and education agencies


• Generate and follow up on leads through digital channels, events, webinars, education fairs, and direct outreach


• Manage the school’s social media presence (Instagram, LinkedIn, Facebook) and create engaging content to promote courses and school life


• Maintain and update the school website, ensuring course information, fees, and dates are accurate and compelling


• Develop marketing materials including brochures, flyers, email campaigns, and digital ads


• Track and report on recruitment KPIs, conversion rates, and campaign performance


• Respond promptly to student enquiries via email, phone, and live chat, guiding prospective students through the admissions process


• Support participation in UK and international education exhibitions and promotional events


• Liaise with the British Council and other accrediting bodies on promotional initiatives where relevant

• Assist with student enrolment administration, including application processing, offer letters, and pre\-arrival communications


• Maintain accurate student records in the school’s management information system


• Support Visa and compliance administration, including preparation of CAS documentation and attendance monitoring


• Coordinate timetabling and room booking in liaison with academic staff


• Assist with course scheduling, inductions, and student orientation activities


• Provide general administrative support to senior management as required


• Liaise with Finance on invoicing, fee collection tracking, and agent commission schedules

Essential

• Proven experience in marketing, sales, or student recruitment — ideally within the education, EFL, or Further Education (FE) sector


• Strong written and verbal communication skills in English


• Confident using digital marketing tools, social media platforms, and CRM/MIS systems


• Excellent organisational skills with the ability to manage multiple priorities


• A proactive, results\-driven approach with a genuine enthusiasm for education


• Ability to work independently and as part of a small, close\-knit team

• Experience working with international student markets (Europe, Middle East, Asia, Latin America)


• Knowledge of UK student visa requirements and UKVI compliance


• Familiarity with Erasmus\+ or similar international mobility programmes


• Proficiency in a second language


• Experience with email marketing platforms (e.g. Mailchimp) and Google Analytics

• A friendly, international, and supportive working environment


• The opportunity to play a central role in the school’s growth and development


• Competitive salary, commensurate with experience \+ Performance based bonus


• 28 days annual leave (including bank holidays)


• Ongoing professional development and training opportunities

To apply, please send your CV and a covering letter outlining your suitability for the role to:

roy@roseofyork.com

Please use the subject line: Marketing \& Sales Officer Application — \[Your Name]

Closing date: Applications are reviewed on a rolling basis. Early applications are strongly encouraged.

Pay: £25,000\.00\-£30,000\.00 per year

Work Location: In person

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