Sales Manager

SALES MANAGER

Location: Southampton, Hampshire

Salary: £40,000 - £65,000 OTE + Basic Salary + Company Car + Benefits

OVERVIEW

An established automotive retailer is seeking an experienced and driven Sales Manager to lead a high-performing sales team in Southampton.

This is a key leadership role within a busy franchised dealership environment, responsible for delivering strong used and new vehicle performance, maximising profitability, and ensuring an exceptional customer experience throughout the sales process.

The successful candidate will be a hands-on leader who can motivate, develop and manage a sales team while maintaining strong commercial control of the department.

KEY RESPONSIBILITIES

• Lead, motivate and manage the sales team to achieve and exceed targets.


• Oversee daily sales operations, ensuring smooth and efficient showroom performance.


• Drive new and used vehicle sales performance and profitability.


• Manage stock profiles, pricing strategies and vehicle presentation standards.


• Maximise finance, insurance and value-added product penetration.


• Monitor and analyse sales performance, KPIs and conversion rates.


• Conduct deal reviews and support the sales team in closing opportunities.


• Recruit, train and develop sales executives to improve team capability.


• Ensure compliance with FCA regulations and dealership processes.


• Work closely with senior management to achieve departmental objectives.


• Maintain high levels of customer satisfaction and brand reputation.

• Proven experience as a Sales Manager, Assistant Sales Manager or Senior Sales Controller within a franchised dealership.


• Strong leadership and coaching abilities with a track record of developing high-performing teams.


• Commercially focused with strong understanding of used car operations and stock management.


• Excellent communication and negotiation skills.


• Ability to analyse data and drive performance improvements.


• FCA compliance knowledge essential.


• Full UK Driving Licence.

• Experience managing both new and used vehicle operations.


• Strong manufacturer relationship experience.


• Proven success in improving departmental profitability and efficiency.

• Vehicle sales volume and profitability.


• Used car stock turn and margin performance.


• Finance and insurance penetration.


• Customer satisfaction scores.


• Conversion rates and enquiry management.


• Team performance and retention.

• Strong leader and motivator.


• Commercially driven.


• Hands-on and proactive.


• Results-focused.


• Confident and influential communicator.


• High standards and attention to detail.


• Customer-focused with a professional approach.

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