Sales Manager France (F/M)

Context

Veesion is a fast\-growing scale\-up (Series B) delivering AI\-powered theft detection for retail stores across France, Italy, Spain, the US, Brazil and more. We sell to SMB retailers today, with expanding mid\-market momentum and an indirect channel (resellers, integrators, distribution partners). Inside Sales France is the acquisition engine that must keep standards high from first store sale onward.

Why this role exists

Inside Sales SMB France drives new logos and protects CAC payback discipline. You own three outcomes:

1\) Bring energy back to the sales floor Daily live calling, hands\-on management in Paris, and visible celebration of wins. Enforce strict call\-and\-performance discipline.

What this looks like:

• Sit with reps, listen to live calls, handle objections/pricing in real time


• Short, high\-energy daily standups focused on commitments


• Celebrate wins (new opps, multi\-store deals, first wins after onboarding, comebacks)


• No silent wins; no standups without cameras; no "calls only in meeting rooms"

2\) Own the plan and fight to hit the number Own the Inside Sales section of the MBR/QBR: convert targets into required meetings and activity, manage constraints per rep, and drive weekly commitments.

What this looks like:

• Build quarterly plan (target conversion assumptions meetings activity allocation)


• Own activity and conversion metrics; defend assumptions and recalibrate


• Weekly operating rhythm: forecast calls, pipeline review, deal inspection, 1:1s


• Reactivate dormant leads, run outbound sprints, adjust messaging, recover written\-off deals


• Use RevOps/Sales Ops instrumentation (HubSpot, Aircall\+Modjo, BigQuery\+Metabase) to decide what to change

3\) Recruit, ramp and develop the team Performance\-manage the current team and recruit/ramp the next generation so the engine scales.

What this looks like:

• Continuous hiring: sourcing, screening, offer closing


• Structured onboarding to make ramp predictable


• Active coaching: call shadowing, deal reviews, objection\-handling drills


• Clear career path: what "good" looks like and how to progress

What makes this role hard

• Retail SMB is difficult to reach: independent grocers/pharmacies/franchise stores; limited engagement on LinkedIn; requires phone discipline, local networks, referrals, and creativity


• Player\-coach: you work deals and co\-build parts of the sales playbook


• Mixed inherited team: coach, performance\-manage, and hire as needed


• Operationally coupled: quality impacts CAC payback and churn quickly


• Field Sales included: manage a small number of Field Sales reps while keeping focus on Inside Sales

Scope

You lead the operating system of Inside Sales SMB France. Direct management of the Inside Sales team (plus a small number of Field Sales reps), including hiring, ramp, performance management, comp input, career paths, and retention.

Cadence: daily standups, weekly forecast, pipeline reviews, deal inspection, call coaching, 1:1s. Ownership of the Inside Sales section of the MBR/QBR, including the plan.

Enablement: qualification, objection handling, multi\-store deal handling, and pricing/discounting discipline. Maintain and evolve the sales playbook with Enablement support.

Cross\-functional: SDRs/Marketing (lead supply/ICP/handoff), Customer Success/Installation/Support (downstream impact), RevOps/Sales Ops (instrumentation/comp/forecasting).

Out of scope: mid\-market and key accounts (handled by a dedicated hire). Team today is Paris\-based.

Profile

You combine:

• High\-energy sales leadership with a real love of winning (dominant trait)


• A track record of over\-achieving targets as a rep and as a manager


• Drive and resourcefulness when the standard playbook isn't enough


• 3\+ years managing Inside Sales in B2B (SMB experience required)


• Real coaching ability from live call feedback


• Team builder mindset: recruit, ramp, retain; performance\-manage fairly and quickly when needed


• Plan ownership with Sales Ops: build the path from target to activity; read funnel performance; defend metrics in the MBR (not required to be an analyst)


• Languages: French required; English is a plus


• Retail experience strong plus; Field Sales experience plus


• AI\-native: use AI for coaching prep, follow\-ups, role\-plays and screening

Non\-negotiables: high energy on the floor, genuine love of winning, a history of over\-achievement, and strong coaching.

How we will evaluate you

Interviewers score you on whether you can deliver the three outcomes within 12 months (1–5\). Four scored criteria (1–5\):

• Floor energy and team animation


• Drive and verified over\-achievement (and what you do when the plan slips)


• Plan ownership (credible plan \+ what you defend in MBR)


• Coaching and people decisions (what was missed, what changes next call; how you sequence coaching/performance/hiring)

Logistics

• Reports to: Chief Revenue Officer


• Location: Paris (on\-site 4 to 5 days/week)


• Scope: Inside Sales France \+ small number of Field Sales Representatives


• Tools: HubSpot, Aircall, Modjo, Notion, Slack, Claude, Metabase


• Compensation: 80 – 100k€ package, depending on profile

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