Sales Manager
Sales Manager
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Dalmahoy Hotel \& Country Club
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Salary: £24000 per annum
Job Type: Permanent
Hours: Part\-time
Town: Edinburgh
Dalmahoy is located 7 miles from Edinburgh's city centre, surrounded by beautiful Scottish countryside, just off the A71 lies the four\-star Dalmahoy Hotel and Country Club. With spectacular views to Edinburgh Castle and the Forth Bridges, it is a celebration of Scottish heritage dating back to the 13th century. With 18 operating departments and up to 250 employees, Dalmahoy offers unrivalled opportunities to progress your career across many different roles and disciplines.
As the local, on property sales contact for customers, the Sales Manager is responsible for proactively soliciting and managing new and existing opportunities. The primary intent is to drive sales for the hotel in defined business segments of Meetings, Incentives, Conferences \& Events. Works as part of the Sales \& Marketing team to achieve personal and team related revenue goals. Ensures business is turned over properly and in a timely fashion for proper service delivery. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience.
Benefits
- Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F\&B;
- 28 days holiday, including bank holidays, increasing yearly to 33 days;
- Discounts across retail, restaurants, events and more through our benefits \& rewards portal;
- Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
- Use of Stream Financial Wellbeing platform, allowing instant access to your pay;
- Yearly complimentary Axiom Xcape stayover after one year of service;
- A growing team with great training, progression, and promotion opportunities;
- Rewards for referring a friend: referral bonus for recommending a new team member starts at £500 per successful hire;
- Length of service awards, ranging from 1 year to 3, 5, 10 and 20\-year rewards and more!
Balanced Scorecard Results: Implements strategies and executes activities to drive financial results, guest satisfaction and market share.
Sales and Marketing:
- Focuses on building top line revenue by executing against the sales strategy
- Closes the best opportunities for the hotel based on market conditions and the hotel needs
- Proactively identifies, qualifies, and solicits new group/catering business to achieve personal and hotel revenue goals
- Grows accounts managed within portfolio to exceed pre\-defined individual goals and contribute to team goals
- Maintains and grows business of existing accounts based on targets set
- Communicates group details throughout hotel after opportunities are booked
- Identifies and develops new markets/segments from accounts managed
- Attends relevant national and international trade conferences to represent hotel and win new business
- Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
- Assumes leadership role, as requested by Director of Sales \& Marketing, on ad hoc special projects, including developing processes to identify potential new accounts
- Maintains accurate and up to date account data and reporting using account management system
- Assists with new hire orientation and appropriate new hire training to ensure associates can successfully perform their job
- Conducts site inspections
- Creates contracts as required
- Establishes clear expectations for customers throughout the sales process. Transfers accurate, complete, and timely information to operating departments
- Ensures sales information provided to the event team is accurate, complete, and timely and enables them to meet or exceed guest expectations
- Continuously focuses on improving guest satisfaction to create customer loyalty and increase market share.
- Displays leadership in guest hospitality; exemplifies customer service and creates a positive example for guest relations
- Effectively resolves guest issues that arise as a result of the sales process
- Brings issues to the attention of property leadership team as appropriate
- Participates in guest satisfaction review sessions to identify areas of improvement
- Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guests’ problems and complaints
- Takes ownership of results and shares recommendations to address guest service issues
Competencies
- Excellent selling skills and understanding of sales processes, can effectively upsell products and services and bring the sale to a close
- Possesses excellent telephone sales skills
- Strong customer development and relationship management skills
- Knowledge of conferences and events sector and key agencies and intermediaries
- Ability to develop and implement successful sales strategies and strategic sales plans for individual account
- Knowledge of group, leisure, and transient business
- Understands revenue management functions and account profitability
- Strong communication skills (verbal, listening, writing)
- Strong presentation and platform skills
- Effective decision\-making skills
- Strong problem\-solving skills
- Ability to influence others
- Strong organisation skills
- Good negotiation skills
- Ability to use standard software applications and hotel systems
- Ability to measure account revenue performance by compiling system reports
- Knowledge of contractual agreements and legal implications
- Knowledge of need time strategy as developed by Revenue Management
- Understands revenue management functions and account profitability
- Knowledge of overall hotel operations as they affect department
HND qualification or higher (preferred)
Minimum 1\-year proactive sales experience within a Hospitality or Travel Management setting.
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
Having these core skills will put you one step further to joining Axiom Hospitality and Dalmahoy Hotel \& Country Club.
Opportunities for all
At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast\-growing hospitality company with global aspirations. We are proud to be an equal\-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco\-label certification.
Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.
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