Sales Manager Belgium
Date: Jun 10, 2026
Location: Ninove, BE
Company: franke
About Franke
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We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Home Solutions division is the world’s leading provider of smart systems for domestic kitchens. Drawing on a long history of reliability and expertise, we help our partners enhance their businesses and provide outstanding kitchen and cooking experiences to our consumers by offering complete solutions for food preparation and cooking.
About the job
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The Sales Manager is responsible for defining and executing Franke’s commercial strategy in Belgium across the home appliances and sanitary segments.
He/she drives sales performance, revenue growth, and profitability while strengthening the brand’s premium positioning across all distribution channels.
Your tasks
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Key Responsibilities (Scope)
- Full responsibility for the commercial P\&L in Belgium
- Strengthening Franke’s premium brand positioning
- Customer portfolio development and retention
- Leadership of the commercial organization
- Develop the national commercial strategy in line with Group guidelines
- Identify growth opportunities (markets, segments, channels)
- Define commercial action plans by channel (DIY, kitchen specialists, wholesalers, specifiers, e\-commerce)
- Achieve revenue, margin, and market share targets
- Develop and manage key accounts and major retail networks
- Negotiate strategic commercial agreements
- Monitor sales performance and adjust actions accordingly
- Lead, motivate, and develop sales teams (field sales, KAMs, and potentially customer service)
- Set individual and collective targets
- Foster a high\-performance and excellence\-driven culture
- Support team development and capability building
- Structure and optimize distribution networks:
o Sanitary distributors
o DIY retail chains
o Specifiers (architects, developers)
- Develop strategic partnerships
- Monitor KPIs: revenue, margin, sell\-in/sell\-out, market share
- Analyze market trends and competitive landscape
- Provide regular reporting to Group management
- Work closely with marketing, supply chain, and customer service teams
- Adapt product offerings to the Belgian market
- Contribute to new product launches
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Education
- Master’s degree (Business School, Engineering, or equivalent)
- Minimum 10–15 years of commercial experience
- Proven experience in:
o B2B and B2B2C distribution environments
- Strong people management experience
- Experience in an international environment is a plus
- Leadership and team management
- Strong negotiation skills
- Strategic mindset with a results\-driven approach
- In\-depth knowledge of Belgian distribution networks
- Strong business and financial acumen
- Key account management expertise
- Fluent in French and Dutch
- English fluent (international environment)
- Entrepreneurial mindset
- Strong customer orientation
- Influencing and persuasion skills
- Agility and adaptability
- Excellent communication skills
- Resilience and results\-driven mindset
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- Meal vouchers
- Possibility of homeworking
- Eco vouchers
- Comprehensive DKV insurance: hospitalization, dental care and outpatient care
- Leave: 20 legal vacation days \+ 12 ADV days
- Group insurance (Vivium)
Important information for all executive search companies, headhunters and HR consultants
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.
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