Sales Executive

Outbound Sales Executive

Salary: £28,000 - £30,000 basic salary plus commission.

Hours: Monday to Friday, 9:00am - 5:00pm, 37.5 hours per week.

Location: Greater Manchester

Reports to: Sales Manager

Role Overview

The Outbound Sales Executive plays a key role in supporting customer retention, repeat business, and brand awareness. The role focuses on proactively engaging existing and prospective customers via phone and email to promote service contracts, calibration services, and additional products, while helping strengthen customer relationships and generating new business opportunities.

This is a highly customer-focused role combining outbound sales activity, customer engagement, lead generation, and general sales support.

Key Responsibilities

Sales Experience

• Engage with customers who have recently invested in specialist healthcare equipment.


• Promote and sell value-added service solutions


• Proactively follow up on quotations, service proposals and renewal opportunities.


• Identify and develop opportunities to increase service contract penetration across the existing customer base.


• Build long-term customer relationships to maximise retention, satisfaction and recurring revenue.

• Liaise with third-party providers, including calibration engineers and service partners.


• Arrange and coordinate service delivery following successful sales.


• Ensure customers receive timely updates regarding booked service visits.


• Track service completion and maintain accurate customer records.

• Educate customers on the wider product portfolio.


• Identify opportunities to cross-sell complementary products and services.


• Generate interest in new product launches and promotions.

• Identify larger sales opportunities and pass qualified leads to senior sales colleagues.


• Maintain accurate records of customer interactions within the CRM system.


• Support opportunity conversion through effective follow-up activity.

• Provide support for inbound customer enquiries during busy periods.


• Handle customer queries professionally and ensure prompt resolution or escalation where appropriate.


• Deliver an excellent customer experience at every touchpoint.

• Friendly and professional communicator.


• Detail-oriented and highly organised.


• Results-driven, self-motivated, and proactive.


• Comfortable engaging with customers at all levels.

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