via Reed · 2 October 2026 ·3 days ago

Sales Executive - Middlewich

Dickson O'Brien Associates
Middlewich Full-time GBP 40,000 – 40,000
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Sales Executive – Middlewich, Cheshire

Salary: Circa £40,000 + Bonus + Company Car

Permanent | Full Time | Monday–Friday

Our client is a well-established and growing business based in Middlewich, Cheshire, and is looking to appoint an experienced Sales Executive to join their team.

This is an excellent opportunity for a commercially driven salesperson who enjoys winning new business, developing relationships and growing existing accounts.

The successful candidate will have responsibility for developing new business opportunities across the UK, whilst maintaining and expanding relationships with an established customer base.

The Role You will be responsible for:

  • Identifying and developing new business opportunities.

  • Researching potential customers and new markets.

  • Arranging and attending meetings with prospective customers.

  • Building strong, long-term relationships with new and existing clients.

  • Developing existing accounts and generating repeat business.

  • Responding to incoming sales enquiries by telephone and email.

  • Preparing quotations and negotiating pricing and commercial terms.

  • Managing the sales process from initial contact through to closing.

  • Handling customer objections and converting opportunities into sales.

  • Gathering market and customer information.

  • Attending exhibitions, trade shows and customer events where required.

  • Maintaining accurate sales records and providing regular reports to senior management.

  • Reviewing sales performance against targets and identifying opportunities for further growth.

  • Developing a clear understanding of customers' businesses and requirements.

  • Attending team meetings and sharing ideas and best practice.

About You We are looking for a solid, commercially focused salesperson with a proven ability to develop relationships and win new business.

You will ideally have:

  • Previous B2B sales experience.

  • A proven track record in business development and account management.

  • Strong communication and relationship-building skills.

  • Excellent negotiation and closing abilities.

  • Confidence dealing with customers face-to-face, over the telephone and by email.

  • A proactive, self-motivated and target-driven approach.

  • The ability to identify opportunities and convert them into sales.

  • A professional and confident approach when representing a business externally.

  • The willingness to travel across the UK when required.

What's on Offer? • Basic salary circa £40,000
  • Annual bonus

  • Company car

  • Permanent, full-time position

  • Monday–Friday, 8.30am–5.00pm

  • UK-wide sales territory

  • Opportunity for career development and progression

  • Opportunity to join a growing and established business

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