Sales Director - Nordics
Trapets is on a journey towards our mission to fight financial crime. We are seeking a highly motivated and results\-driven Sales Director to generate new business growth, building new client relationships, and ensuring sustained revenue growth. Trapets is a market leader in RegTech SaaS solutions for the financial industry, helping organizations prevent financial crime and ensure regulatory compliance. Our solutions enable advanced monitoring across KYC, AML, and market and trade surveillance, including the detection of insider trading and market manipulation.
About the Role at Trapets
As Sales Director – Nordics, you are a hands\-on new\-business driver responsible for accelerating Trapets’ growth across the Nordic financial services market.
Your primary focus will be to identify, develop, and close new business across Trapets’ portfolio of regulatory compliance, market surveillance, and financial crime prevention solutions. You will build trusted relationships with senior stakeholders, navigate complex buying organizations, and convert strategic opportunities into sustainable revenue growth.
This role requires a driven and seasoned sales professional with a strong track record in new\-business acquisition. You will collaborate closely with colleagues across Sales, Marketing, Product, and Professional Services. The role reports to the Chief Revenue Officer and is based at Trapets’ head office in Stockholm.
Key Responsibilities \& Requirements
Experience \& Background
more than 5 years of B2B solution sales experience, preferably within complex technology solutions targeting companies within financial markets and trading services.
New Business Acquisition
- Own the complete sales cycle—from targeted prospecting and qualification to negotiation and close.
- Build and maintain a high\-quality pipeline of new opportunities across the Nordic financial services market.
- Consistently meet or exceed new\-business, revenue, and pipeline\-generation targets.
- Take personal accountability for commercial outcomes and maintain momentum throughout complex sales cycles.
- Strong commercial mindset and business acumen.
- Lead consultative sales engagements that connect customers’ regulatory, operational, and commercial priorities with Trapets’ solutions.
- Engage credibly with senior executives, business leaders, compliance specialists, and technical stakeholders.
- Build compelling business cases that communicate measurable value, business impact, and return on investment.
- Lead product demonstrations, commercial negotiations, procurement processes, and executive\-level presentations.
- Coordinate internal specialists to deliver a optimal purchasing experience.
- Apply MEDDICC, SPICED, or similar enterprise sales methodologies as a disciplined way of working throughout the sales cycle.
- Establish clear success criteria, identify economic buyers, understand decision processes, validate pain, and build strong internal champions.
- Maintain accurate and current opportunity, pipeline, and forecast data in the CRM.
- Conduct structured deal reviews, identify risks early, and define clear actions that move opportunities forward.
- Strengthen Trapets’ presence and executive relationships within the Nordic financial ecosystem.
- Identify emerging customer needs, market developments, and competitive opportunities.
- Strong understanding of the financial services landscape and the challenges facing regulated organization
- Contribute commercial judgment and leadership while remaining personally active in winning new business.
What we offer
Trapets is in a growth phase in the evolving space of regulatory technology. Our core values *Engagement*, *Trust*, *Growth* and *Together* runs through everything we do \- how we are as colleagues, how we do business, and how we deliver our solutions.
We offer:
- A hybrid workspace with a modern office in central Stockholm
- Frequent office breakfasts
- A wellness allowance of 5 000 SEK per year
- Private medical health care insurance
- Pension plan
- 30 days of holidays per year
- Regular after\-work events including off\-site activities
- The ability to truly impact and contribute to the growth of Trapets
- Endless learning opportunities via supportive and talented colleagues
If you believe you are the right candidate for this exciting career opportunity, please apply today. If you have questions and/or thoughts, contact Sofia Jonsson by e\-mail sofia.jonsson@trapets.com.
About Trapets
Trapets is a fast\-growing and value\-driven expert company operating in the RegTech industry. With over 20 years in business, we specialize in services and solutions for automatic monitoring and compliance for the global financial industry. We are the market leader in the Nordic region in supervision against money laundering / terrorist financing and supervision of securities trading. Our customer base consists of well\-known banks and finance companies in the Nordic region, but also across northern Europe, South America, and Asia. We are around 75 employees and have offices in Stockholm, London, and Hanoi. For more info: www.trapets.com
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