Sales Development Representative

About Us

YuJa, Inc. is a leading provider of cloud\-based digital compliance and accessibility solutions for regulated sectors worldwide. Serving clients in higher education, K\-12, government, and healthcare, YuJa enables organizations to meet evolving regulatory demands while delivering engaging, secure, and accessible digital experiences. Our platforms such as Lumina (video), Panorama (LMS accessibility), EqualGround (governance), and Verity (proctoring) are rigorously tested for compliance, audited, and secured.

For over a decade, YuJa has been dedicated to building not only innovative digital compliance and accessibility solutions, but also a workplace where our people can thrive. We invest in our employees by fostering career growth, continuous learning, and opportunities for advancement. Our culture is rooted in collaboration, inclusivity, and belonging, where every team member’s contributions are valued and their voices are heard. Just as we help institutions and organizations worldwide achieve their goals, we are equally committed to supporting the success of our people and making a positive impact in the communities we serve. Meet the YuJa family here and see what makes YuJa special!

The Role

We are seeking an ambitious, high\-energy Sales Development Representative (SDR) to join our foundational team in London. This is a unique opportunity to become one of the early hires supporting YuJa’s UK expansion and helping establish our presence in the EMEA market.

As an SDR, you will play a critical role in driving pipeline growth by identifying and engaging prospective clients across the Education, Government, and Healthcare sectors. You will work closely with Account Executives and leadership to generate new business opportunities while developing the skills needed for long\-term success in SaaS sales.

This role is ideal for someone who thrives in a fast\-paced, performance\-driven environment and is excited about building relationships, creating opportunities, and contributing to a growing international team.

Key Responsibilities

• Prospect and develop a pipeline of qualified leads through outbound calls, emails, LinkedIn outreach, and strategic prospecting initiatives


• Identify and engage decision\-makers within higher education institutions, government organizations, and healthcare providers across the UK and EMEA markets


• Schedule qualified online product demonstrations and meetings for Account Executives on a consistent basis


• Partner closely with Account Executives to support sales cycle success and drive urgency with prospective clients


• Develop a strong understanding of YuJa’s products, value propositions, and target markets


• Maintain accurate prospect, activity, and pipeline data using Salesforce CRM and sales engagement tools


• Conduct market research and account mapping to identify new business opportunities


• Participate in ongoing sales training, product training, and professional development programs


• Represent the company professionally in conversations with prospective clients and at networking or industry events where applicable


• Contribute to the growth of the London office culture as part of an expanding UK team

• Bachelor’s degree or equivalent experience in Sales, Business, Marketing, or a related field


• 2–3 years of experience in Sales Development, Business Development, lead generation, or customer\-facing roles, preferably within SaaS or technology


• A strong interest in performance\-based sales and career growth within a SaaS organization


• Excellent verbal and written communication skills with the confidence to engage senior stakeholders


• Highly motivated, goal\-oriented, and comfortable working in a fast\-paced environment


• Strong organizational skills and attention to detail, with the ability to manage multiple priorities effectively


• Experience using CRM platforms such as Salesforce, HubSpot, or similar tools is preferred


• Resilient, coachable, and eager to continuously learn and improve


• Comfortable working on\-site and contributing to a collaborative office environment


• Based in London or the surrounding areas and able to work on\-site


• You have the legal right to work in the United Kingdom.

YuJa is a multiple\-time honouree on Forbes’ list of Best Start\-Up Employers in America. As we continue expanding globally, we are excited to grow our presence in the UK with a new office location currently being established. We offer a competitive compensation package, including a starting base salary of approximately £55k–£60k \+ Uncapped Commission, within a collaborative, high\-growth SaaS environment.

Comprehensive Benefits

• Healthcare benefits, including medical coverage with dental and vision options (where applicable)


• Employer pension contributions in line with UK workplace pension requirements


• Generous annual leave entitlement, including UK public holidays


• Paid sick leave in accordance with company policy and UK statutory requirements


• Professional development and learning reimbursement opportunities


• Clear career progression opportunities into Account Executive and other revenue generating roles for strong performers


• Opportunity to help build and shape a growing UK market presence


• Direct exposure to senior leadership and strategic initiatives

This is an on\-site role based in London. The position requires regular in\-person collaboration with team members and participation in office\-based sales activities and training.

Equal Opportunities Statement

YuJa is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified candidates regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in accordance with the Equality Act 2010\.

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