Sales Controller - Warranty & Conversion

Quality Part X Ltd – Dunstable

We are looking for an experienced and highly driven Sales Controller – Warranty \& Conversion to join our Dunstable branch, where we hold approximately 500 vehicles in stock and operate a busy, high\-volume used\-car showroom.

This is a hands\-on, showroom\-based role for someone with significant motor\-trade sales experience who is confident closing deals, overcoming objections and maximising warranty uptake.

This is a highly performance\-driven position with a strong commission structure and substantial earning potential for the right individual.

You will work alongside our existing sales team, monitoring live customer activity and stepping into deals where your experience can help improve conversion.

Your primary responsibility will be to ensure that every sales opportunity is maximised and that customers are given every appropriate opportunity to purchase one of our warranty products.

The Role

You will work closely with our team of Sales Executives and monitor deals as they progress through the showroom.

Your responsibilities will include:

\* Monitoring live vehicle sales and customer activity throughout the day.

\* Working alongside the Sales Executives to maximise warranty penetration.

\* Second\-facing customers where appropriate.

\* Stepping into deals where a customer has declined a warranty and understanding and overcoming their objections.

\* Speaking directly with customers in the showroom to explain the benefits and value of the warranty products available.

\* Reviewing deals before customers leave the showroom to identify missed opportunities.

\* Intervening where a customer appears likely to leave without purchasing and helping the Sales Executive bring the deal to a successful conclusion.

\* Following up customers by telephone where a warranty sale was not completed during their showroom visit.

\* Re\-engaging customers where there is a realistic opportunity to conclude either the vehicle sale or warranty sale.

\* Supporting and coaching Sales Executives on how warranties are presented.

\* Monitoring individual Sales Executive warranty performance and identifying areas for improvement.

\* Keeping accurate records of conversions, follow\-ups and missed opportunities.

\* Taking responsibility for improving overall warranty penetration and showroom conversion.

Earnings \& Performance

This is a strongly performance and commission\-based role.

The successful candidate will receive a basic rate together with additional earnings linked directly to dealership sales volume and warranty performance.

The stronger your results, the greater your earning potential.

There is significant scope to increase earnings through:

\* Improved warranty penetration.

\* Increased warranty conversion.

\* Successful second\-facing of customers.

\* Recovering deals that may otherwise have been lost.

\* Improving overall showroom conversion.

For the right person who can deliver strong results, the earning potential can be substantial.

This role is ideally suited to somebody who is motivated by measurable performance and wants their earnings to reflect the value they bring to the business.

Working Hours

This is a full\-time, showroom\-based position at our Dunstable branch.

Weekend working is essential and forms a key part of this role, as weekends are one of our busiest and most important trading periods.

What We Are Looking For

We are specifically looking for somebody with substantial motor\-trade sales experience.

The ideal candidate may previously have worked as a:

\* Senior Sales Executive

\* Sales Controller

\* Business Manager

\* Transaction Manager

\* Sales Manager

\* F\&I / Warranty Sales Specialist

You must be comfortable dealing directly with customers and stepping into an existing negotiation.

You should have:

\* A strong track record within automotive sales.

\* Excellent closing and objection\-handling skills.

\* Experience selling warranties, finance or other automotive products.

\* Strong commercial awareness.

\* The confidence to intervene in live deals and support other Sales Executives.

\* Excellent face\-to\-face and telephone communication skills.

\* A strong understanding of the psychology of a vehicle sale.

\* The ability to recognise when a customer is about to walk away and respond appropriately.

\* A target\-driven and proactive approach.

\* The ability to coach and influence other members of the sales team.

The Main Objective

This role has a very clear purpose:

Increase showroom conversion and significantly improve warranty penetration across our Dunstable operation.

You will not simply wait for customers to be passed to you.

You will actively monitor the showroom, review deals as they progress, identify opportunities and step in where your experience can help secure either the vehicle sale, the warranty sale, or both.

With approximately 500 vehicles in stock, this is a high\-volume environment with significant opportunity for an experienced closer to make a measurable impact.

This would suit an experienced motor\-trade professional who enjoys the closing side of sales and wants a role where their individual performance can be clearly measured and rewarded.

Performance Measures

Your performance will primarily be measured on:

\* Warranty penetration.

\* Warranty conversion.

\* Warranty profit generated.

\* Successful conversion of customers who initially declined warranty cover.

\* Sales recovered where a customer may otherwise have left without purchasing.

\* Overall improvement in showroom conversion.

This is a hands\-on position and would particularly suit somebody who is commercially sharp, confident with customers and accustomed to working in a busy dealership environment.

Pay: From £30,000\.00 per year

Application question(s):

• Have you previously worked in a senior motor\-trade sales role where you were responsible for second\-facing customers, closing difficult deals, supporting or directing other sales staff, and improving sales or warranty performance? Please briefly describe your role and responsibilities.

• working in motor\-trade vehicle sales: 4 years (required)

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