Sales Coaching Expert
- REQ\-10117016
- 29/06/2026
- Sales \& Advisory
- Madrid, Spain
- ING Bank
At ING we are looking for a Sales Coaching Expert to join our Branches Strategy Team
Your role and work environment:
We are looking for a talented and enthusiastic Sales Coaching Expert to join our Branches Strategy Team.
Your mission is to support the 29 branches in achieving their targets, embedding a data\-driven, execution\-focused culture and ensuring continuous performance improvement, combining data insights and first\-hand knowledge gained through regular on\-site visits to branches.
As a Sales coaching expert you will:
- Play a key role in driving commercial performance across the branch network, ensuring consistent execution of the commercial strategy and reducing performance dispersion between branches.
- Act as a performance enabler and challenger for the network, combining data insights and best practices to accelerate results and strengthen commercial capabilities.
- Ensure effective communication and deployment of tribe\-led initiatives across the branch network.
- Translate strategic priorities into clear messages and concrete actions, securing consistent execution in all offices.
1\. Network performance acceleration
- Drive commercial performance across the 29 branches, ensuring clear focus on priorities, KPIs and conversion.
- Identify and close performance gaps between branches.
- Establish regular performance reviews with Area Leads, ensuring follow\-up on action plans and accountability for results.
- Identify, structure and scale best practices across branches.
- Ensure that what works in top\-performing Branches is replicated across the network.
- Reduce performance dispersion by standardizing ways of working and scaling best practices
- Ensure consistent follow\-up on commercial initiatives, identifying execution gaps and taking corrective actions.
- Translate insights into concrete, actionable recommendations for Area leads and branch teams.
- Promote a culture where decisions are based on facts and measurable impact.
- Ensure that all commercial and management initiatives are executed in line with established procedures, policies and risk frameworks, proactively identifying and mitigating potential financial and non\-financial risks.
- Strengthen commercial capabilities (customer management, pipeline, prioritization, closing).
- Embed a results\-driven mindset, balancing quantitative KPIs with quality of customer interactions.
- Act as the bridge between strategy and frontline execution, ensuring initiatives translate into tangible results.
- Contribute to the evolution of the commercial model, bringing field insights and improvement proposals.
- Participate in transformation initiatives impacting the branch network.
- Challenge the status quo to unlock performance and efficiency.
Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!
A leader of our Orange Code culture, displaying the following behaviors:
- Strong commercial acumen with proven experience in sales performance, coaching or branch management.
- High analytical capability, with the ability to translate data into action.
- Ability to influence without authority, working with Area leads and senior stakeholders.
- Strong execution mindset: hands\-on, structured and focused on results.
- Proactivity to build from scratch, connect ideas and turn commercial strategy into concrete actions that drive change.
- Problem\-solving mindset, identifying barriers and proposing actionable solutions.
- A strong team player, willing to collaborate with different people, tribes and stakeholders.
- Passion for people development and continuous improvement.
- Excellent communication skills, with the ability to land messages clearly across different audiences.
- Fluent English (written and spoken)
The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.
Check out what is waiting for you!
Balance That Works.
We put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it.
Restaurant card.
So that thinking about what to have for lunch doesn’t take up your time or your cravings.
Our house will be your home.
In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!
Health insurance.
For you and all your family (spouse/partner and children).
Life insurance.
We help you protect what matters most to you.
Flexible remuneration.
In addition, you will enjoy our flexible remuneration model, through a more tax\-advantaged way, you will be able to access other services such as nursery, transport card, training aids…
Free company shuttle.
It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6\) to get you to our ING office in Madrid comfortably.
Banking benefits.
Special loans with more beneficial conditions.
Special mortgage conditions after 6 months working at the bank.
And you can benefit from our pension plan after 1 month with us!
More vitality and more belonging
360º care of the employee (physical, mental, social connection \& purpose).
Physiotherapy service on site.
Clinics with professional, world\-class athletes.
Gympass service.
Employee Networks: Rainbow Lions (LGBTQI\+), Leonas \& RIÑG.
International Remote work program.
Get to know Us
We are a team of more than 1700 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.
A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.
And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.
We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.
And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.
Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!
*At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.*
Job Application Safety Reminder
We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:
- Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
- Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
- No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.
En ING estamos buscando un/a Sales Coaching Expert para unirse a nuestro Branches Strategy Team
Tu rol y entorno de trabajo:
Estamos buscando a una persona con talento y entusiasmo para incorporarse como Sales Coaching Expert a nuestro Branches Strategy Team.
Tu misión será apoyar a las 29 oficinas en la consecución de sus objetivos, incorporando una cultura orientada a los datos (*data\-driven*) y enfocada en la ejecución, garantizando la mejora continua del rendimiento, combinando *data insights* y conocimiento de primera mano adquirido a través de visitas regulares a las oficinas.
Como Sales Coaching Expert, deberás:
- Desempeñar un papel clave impulsando el rendimiento comercial en toda la red de oficinas, asegurando una ejecución consistente de la estrategia comercial y reduciendo la dispersión de resultados entre oficinas.
- Actuar como facilitador/a y agente de desafío del rendimiento para la red, combinando *data insights* y *best practices* para acelerar resultados y reforzar las capacidades comerciales.
- Garantizar una comunicación y despliegue efectivos de las iniciativas lideradas por las *tribes* en toda la red de oficinas.
- Traducir las prioridades estratégicas en mensajes claros y acciones concretas, asegurando una ejecución homogénea en todas las oficinas.
1\. Aceleración del rendimiento de la red
- Impulsar el rendimiento comercial en las 29 oficinas, asegurando un enfoque claro en prioridades, KPIs y conversión.
- Identificar y
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