Sales Activation Manager (m/f/d)
Sales Activation Manager (m/f/d)
260873
Contract type Permanent contract \| Non Applicable \|
Experience level 2 years minimum \|
Primary Location Europe\-Switzerland\-Zurich
City Dietikon
Close to you anywhere in the World
Groupe SEB is the global reference for small domestic appliances and cookware with its portfolio of 34 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF. Present in 150 countries, we produce in 40 industrial sites and sell 11 products per second.
We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30,000 employees can grow and give their best.
Mission* Close cooperation with the DACH Content Manager, local marketing, and key account managers to ensure the content flow so that every local customer receives the correct and optimized content
- Support and conduct marketing activities in digital communication in collaboration with CH Marketing as well as externally with media and digital agencies
- Activation and control of retail media budget
- Monitoring and Reporting: Monthly KPI analysis (including Google Analytics) and reporting regarding traffic generation and dwell time on our webshops and digital sales partners
- Analyze consumer behavior along the sales funnel to optimize digital campaigns
- Maintain the internal KPI dashboard for digital sales channels (online pure players, own brand webshops, etc.)
- 3\-5 years of professional experience in data analysis and/or content management
- Advantageous: experience in content maintenance and marketing via online pure players such as Galaxus, Brack, etc.
- Extensive knowledge of digital trends and analytical methods
- Fluent in German \& English
- Proactive work style, networked thinking, and a good sense of digital metrics
- Good user knowledge of analysis tools (e.g., Google Analytics, Google Ads, etc.)
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