Retail Marketing Specialist (m/w/d) Vollzeit
About BYD
Our Purpose is to *build a zero\-emission future that reconnects humanity with nature.* We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading, high\-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero\-emission ecosystem.
About the Role
As Retail Marketing Manager, you will be responsible for driving local marketing excellence across the BYD dealer network in Germany.
You will act as the key interface between BYD headquarters and dealer partners, ensuring that retail marketing activities are executed professionally, efficiently, and in line with brand standards.
This role combines strategy, operations, and hands\-on execution, with a strong focus on dealer support, marketing performance, and scalable processes.
Key Responsibilities
1\. Dealer Marketing Management
- Support and guide dealers in planning and executing local marketing activities
- Review and approve dealer marketing plans
- Ensure alignment with BYD brand guidelines and marketing strategy
- Manage and allocate dealer marketing budgets (WKZ)
- Review and approve marketing measures and related costs
- Oversee WKZ claim process and reimbursement
- Ensure efficient and compliant use of marketing funds
- Manage and further develop retail marketing processes (e.g. BGPC system)
- Ensure smooth and transparent workflows between BYD and dealers
- Train and onboard dealers on marketing tools and systems
- Plan and support dealer events (e.g. openings, test drive events, roadshows)
- Develop scalable retail marketing concepts (S/M/L packages)
- Support national and local brand activations
- Track and evaluate marketing performance (leads, test drives, sales)
- Analyze ROI of dealer marketing activities
- Provide insights and recommendations to improve effectiveness
- Support onboarding of new dealers
- Assess retail readiness (showroom, marketing capability, customer journey)
- Ensure consistent retail standards across the network
- Degree in Marketing, Business Administration or similar
- 3–6\+ years experience in Retail Marketing / Trade Marketing / Automotive / FMCG / Consumer Brand
- Experience working with dealer networks or local partners is a strong plus
- Strong understanding of local marketing, events, and campaign execution
- Structured and process\-oriented mindset
- Hands\-on, proactive, and able to manage multiple stakeholders
- Strong communication skills (internal \+ external)
- German: fluent
- English: fluent
- Chinese: a plus
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