Retail Development Manager (Retail Investors)

Where purpose meets growth

Are you passionate about building scalable growth engines and engaging retail investors at scale? This is a unique opportunity to shape how we attract, convert, and retain thousands of individual investors across international markets.

As Retail Development Manager, you sit at the heart of our growth strategy—turning investor interest into long\-term commitment. You will build and optimize a data\-driven, digital\-first acquisition and engagement engine, driving measurable inflow while enhancing the investor experience.

About the job

The Retail Development Manager sits at the point where purpose meets growth. The role builds the engine that turns investor interest into long term commitment, with a sharp focus on tightening the retail investor funnel, lifting conversion, and making growth predictable.

This is not about running campaigns or managing processes in isolation. It is about orchestrating the full investor lifecycle. At its core, the role is about ownership and connection. The Retail Development Manager drives the retail strategy, shapes the operating model, and turns fragmented efforts into one scalable, data driven engine that learns and improves over time.

Ownership is end to end. From qualified lead to first investment, then repeat investment, and ultimately advocacy. The aim is simple, reduce leakage, strengthen conversion, and create a system that consistently delivers net inflow.

There is no fixed playbook. The role evolves through co creation, testing, and iteration. It requires building while doing, and learning while scaling.

Success shows up in:

• smooth, intuitive investor journeys


• stronger conversion and sustained inflow


• continuous learning grounded in data


• teams working as one coherent system

This role demands balance. Respect for the organisation’s purpose and relationships, paired with the drive to sharpen execution and scale impact. At its core, it is about building a system that deepens commitment without losing the human connection.

Your impact/Key responsibilities

You own the full retail investor lifecycle:

From decision onboarding repeat investment advocacy.

You will:

• Drive growth at scale


• Partner with Marketing to develop and implement high\-volume digital acquisition and retention campaigns across multiple markets. Build best\-in\-class investor journeys


• Create seamless, compelling digital funnels


• Turn data into action


• Track performance, optimize conversion, and continuously improve based on insights and testing


• Boost engagement \& retention


• Strengthen investor relationships, increase loyalty, and stimulate re\-investment


• Collaborate across the organization


• Work closely with Marketing, Investor Support, and international teams to create one aligned growth engine

What you bring

• Master’s in Business, Marketing, Data, Finance or similar.


• 5\+ years in business development, online sales, (digital) marketing, investor relations, fundraising, customer engagement or audience management.


• Proven experience with digital lead generation and campaign execution.


• Strong understanding of retail market audiences (financial services, fintech, e\-commerce, or fundraising).


• Data\-driven mindset: comfortable with KPIs, CRM systems, A/B testing, and funnel optimization.


• Ability to translate insights into clear actions that drive growth and retention.


• Experience in international environments (multi\-market exposure is a strong plus).


• Fluent in English (additional European languages are highly valuable) .

What makes you successful

You combine commercial drive with analytical thinking. You are hands\-on, structured, and proactive—someone who doesn’t wait for a playbook but builds it.

You thrive in an environment where:

• Growth must be measurable and scalable


• Collaboration is key


• Continuous testing and learning drive success.

Benefits

• Impactful Work; Contribute to meaningful social and environmental change.


• Professional Growth; you will have access to training and learning opportunities.


• Work\-life balance: you will benefit from a flexible work environment where you can work from home approximately 50% of the time.


• Collaborative Environment: Work with passionate professionals dedicated to impact investing and sustainability.

How to apply

Please send your cover letter and resume in English via the apply button.

*Oikocredit is an equal opportunity employer. We value diversity and are committed to creating an inclusive work environment that embraces individuals from various backgrounds.*

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