Retail & Business Development Manager (Chinese Speaking)

Retail \& Business Development Manager (Chinese\-speaking)

Location: London
Employment Type: Full\-time, Permanent
Salary Range: OTE £65,000 – £90,000 per annum

About HOMARY

HOMARY is a globally leading modern furniture and home lifestyle brand, renowned for blending classic design with superior quality. We operate multiple physical stores worldwide, and in the UK we have a commercial showroom in Chiswick, London, and a further showroom in Birmingham, offering customers an immersive product experience that showcases a wide range of stylish yet functional furniture solutions. As our international expansion strategy accelerates, we are rolling out a retail expansion (franchising) programme across the UK market. We are now looking for a versatile talent who combines retail operational capability with a commercial development mindset to join our team.

Position Overview

We are seeking a dynamic, results‑oriented Retail \& Business Development Manager. This role integrates the fine‑grained management of store operations with strategic external business development, acting as a critical hub for establishing HOMARY’s offline retail network in the UK.

Key ResponsibilitiesRetail

• Drive sales performance through effective team leadership and personalised customer interactions to achieve store sales targets.


• Develop local marketing initiatives and support the headquarters in driving the franchising programme.


• Ensure the brand consistently maintains a premium, welcoming, and orderly brand image.


• Monitor market trends and customer feedback to inform product and sales strategy.


• Manage the offline retail budget and related administrative matters.

• Formulate and execute a UK channel expansion plan, including regional targeting and quarterly goal setting.


• Independently identify and proactively approach potential partners through industry exhibitions, trade associations, local retail networks, designer communities, competitor analysis, and other channels.


• Manage the end‑to‑end business development process: from lead generation, prospect qualification, contract negotiation, and signing, through to store setup and opening support.


• Oversee the on‑boarding of new partners, coordinate training, and provide ongoing operational and after‑sales support.


• Collaborate with cross‑functional headquarters teams to localise franchise policies, product catalogues, pricing, and support systems for the UK market.


• Regularly submit market intelligence, competitor updates, progress reports, and KPI data.

• Work Experience: Proven retail management experience at Store Manager or Assistant Store Manager level, preferably in furniture, home décor, or luxury retail. Experience in B2B business development, franchising, or channel sales – ideally within the UK furniture, home décor, interior design, or home improvement retail sector – is preferred.


• Track Record: Strong commercial acumen with a verifiable history of meeting or exceeding sales targets; demonstrable success in recruiting and signing agents/distributors.


• Industry Knowledge: In‑depth understanding of the UK mid‑market furniture sector, consumer preferences, retail operations, and franchising/distribution models.


• Language Skills: Fluent English (native or near‑native level) and fluent Mandarin Chinese (for effective communication with headquarters teams).


• Driving Licence: A full UK driving licence is required (regular nationwide travel is expected).


• Personal Attributes: Highly organised, proactive, and able to thrive in a fast‑paced environment.

• A competitive salary and attractive performance‑based bonus (OTE £65K–£90K).


• Career development opportunities within a rapidly growing global brand.


• Travel accommodation and mileage allowances (at company rates).


• Company mobile phone and SIM card.


• UK statutory pension and annual leave.

If you are passionate about home design, possess excellent bilingual communication skills, and are excited by a role that blends retail operations with commercial expansion, we would love to hear from you.

Please send your CV and a brief cover letter to: joannaliu@business.homary.com

Please quote the subject line: Retail \& Business Development Manager Application

Pay: £65,000\.00\-£90,000\.00 per year

Benefits:

• Company events


• Company pension


• On\-site parking

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