Responsible for Digital Marketing (f/m/d)

Axpo Italia SpA, is a subsidiary of the Swiss Group Axpo AG and one of the main national players operating in energy trading, sales of electric power, natural gas and issuing of energy certificates and quotas. Axpo Italia is accredited by the Italian Power Exchange (Ipex) and the Derivatives Exchange (Idex).

Job Description:

Axpo Italia S.p.A. is looking for a Responsible for Digital Marketing with a proven background and solid experience in the role within international and structured companies.

The Responsible for Digital Marketing will report to Communication \& Marketing Director, with responsibilities on digital marketing strategies/activities, websites, and platforms for Axpo Italia S.p.A B2B communication.

Main duties:

• Design, develop and optimize the B2B digital experience (UX/UI), including website visual identity and all key digital touchpoints (website, platforms, customer area and digital customer journey)


• Collaborate closely with internal teams (Brand \& Media, Marketing, Sales, IT) and Headquarters to define platform requirements, deliver digital projects and ensure alignment with Digital Corporate Branding and communication guidelines


• Manage and continuously update digital platforms, including content strategy (SEO/GEO), website optimization, evolution of online services, and promotion of company content and storytelling


• Monitor and analyse digital performance (KPIs, analytics, digital sentiment), supporting B2B lead generation and identifying market trends and improvement opportunities through competitor analysis


• Act as a key point of contact for Business Units, supporting B2B digital promotion initiatives and ensuring consistency and effectiveness across activities


• Coordinate operational and administrative aspects of digital marketing activities (vendor management, budget tracking, purchase orders, contracts and content usage rights)


• Ensure all digital activities and platforms comply with internal policies, brand standards, group guidelines and relevant regulations, including data privacy and accessibility.

Requirements:

• At least 8 years of proven experience as Responsible for Digital Marketing within international and structured companies; previous experience in energy sector is considered a plus


• Strong project management and high potential to outstanding performance under complexity and tight deadlines


• Relentless curiosity to experiment (by analyzing and execute recommendations), innovate and urge to improve to guarantee Business success.


• Structured as well as cutting\-edge thinking of the role of digital for clients and business.


• Excellent knowledge of the Italian and English language.


• Salesforce tools knowledge is considered a plus

*At Axpo Group, we are dedicated to fostering a culture of non\-discrimination, tolerance, and inclusion. As an equal opportunity employer, we welcome applications regardless of race and ethnicity, gender identity and expression, sexual orientation, age, disability, as well as socioeconomic, cultural, and religious background. We are committed to ensuring a respectful and inclusive recruiting process and workplace for everyone.*

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