Regional Sales Manager

Role: Regional Sales Manager - North Wales/West Midlands
Salary: £40,000 - £50,000 per annum & Car allowance and uncapped commission!
Job Type: Permanent/Full time (Home based with frequent travel)

We are seeking a tenacious Regional Sales Manager to develop and grow business across a defined portion of the West Midlands/North Wales within the Education sector. You will manage and expand relationships with local authorities and dealer partners, lead tender responses, conduct site surveys and deliver product demonstrations. This is a field-based role requiring regular travel and strong stakeholder engagement.

Key responsibilities

• Develop new business and sales opportunities within schools, academies, colleges and local authority education departments across your assigned region


• Manage and nurture existing relationships with councils, procurement teams and dealer/reseller partners


• Prepare and submit tender responses and manage procurement timelines


• Conduct on-site surveys to assess requirements, specifications and installation considerations


• Deliver professional product demonstrations and presentations to end users and decision makers


• Maintain accurate records in CRM, forecast sales and report on regional performance


• Coordinate with internal teams (technical, operations, customer support) to ensure smooth order fulfilment and customer satisfaction

• Strong tender-writing experience


• Comfortable carrying out site surveys and delivering product demos to technical and non-technical audiences


• Excellent relationship-building, negotiation and presentation skills


• Self-motivated, organised and able to work independently with a results driven approach


• Full UK driving licence and willingness to travel frequently across the region


• Proficiency with CRM systems and Microsoft Office


• Experience working with local authorities/councils and dealer networks


• Proven track record in field sales

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